CASE STUDY
Special effect window graphics
are made to measure
A combination of transparent and perforated window film has been used to transform a casino restaurant during a re-branding project
W
hen printer and interior designer edwardthompson required specialist graphics for glass panels the company turned to William Smith. Creative Director, Julian Cound, explained: “We specialise in printing and interior design for the leisure and gaming industry and were asked to re-brand one of the restaurants in the Alea casino in Nottingham.
“The venue is light and airy with a lot of glass doors and panels, which provided further opportunities to display the new branding. We had already worked with William Smith regarding re-livery of our own transport fleet and so approached them with this project.”
The intricate full colour graphics included a floral design, plus the logo, with each graphic panel specifically produced to fit individual sizes of glass panel. For most panels the graphics were reverse printed onto 3M RG3850-114 transparent window film and backed with Ritrama PTCS cast silver Etch Glass vinyl. Others were printed onto 3M 8173 perforated window marking film with 3M 8914 gloss overlaminate.
Julian continued: “It was a specialised job which required frosted/crystallised material and we needed it to be supplied cut and ready to apply. We gave William Smith a fairly loose brief and they provided us with very good
options, samples etc. Information was always provided when requested and alternatives suggested where appropriate. We also needed a very quick turn-round and William Smith had the work completed and delivered within a week.
“The finished graphics were very professionally boxed up complete with instructions and copious additional information. The service provided was well over and above our expectations. William Smith both promise and deliver high.”
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www.williamsmith.co.uk
The intricate full colour graphics included a floral design, plus the logo
12
SCREEN PROCESS AND DIGITAL IMAGING l April/May 2010
Each graphic panel was specifically produced to fit individual sizes of glass panel
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