Why Bowens has thrown new light on an old classic
B
owens has relaunched an old favourite for UK photographers. Fans of the world-acclaimed Gemini lighting system can now buy a brand
new Bowens Classic monolight from just £355 (inc VAT).
Explained Robert Cook, marketing director: “We completely redesigned the Gemini range eighteenmonths ago with a mission to simplify photographers’ workflow both in studio and on location. We added new features like remote control, built-in radio triggering, digital display and precise ‘tenth of a stop’ accuracy on new twin-dial controls. And sales rocketed. But our recent recession surveys revealed that customers wanted an additional ‘back to basics’ option that would still offer renowned Bowens reliability and accuracy but
without the full complement of extras found on the Gemini ‘R’ and ‘Pro’ units. He added: “The result is our new Gemini Classic. This revamped monolight boasts a new black-painted, sturdy metal case, the Bowens ‘S’-type reflector mount, user replaceable flash tube, 250W modelling bulb, switchable slave cell and complete compatibility with our award- winning Travelpak battery system.
This new tier in the Gemini monolight family means that frombeginner to professional, we’ve got all our customers’ needs covered.”
The Gemini Classic, available in 250Ws or 500Wsmodels, is positioned between the entry-level Gemini 200 and 400 units and the feature-rich Gemini ’R’ and ‘Pro’ models.
How to pick up expert lighting technique tutorials free of charge
B
owens has launched an exclusive programme of online video tutorials that can be accessed completely free of charge on its website.
The new ‘bite size’ videos reveal lighting techniques favoured by leading photographers Christian Hough and Christopher Reeve and will build into a comprehensive ‘lesson bank’ for photographers over the comingmonths.
Robert Cook, Bowens marketing director explained: “We believe that once our customers have invested in Bowens lighting equipment they shouldn’t have to pay again to learn how to use it. Each video is five minutes long and will feature all new, completely original content. The brief to our expert
photographers is to produce compelling and entertaining material – rather than just having someone explaining unit controls.”
Christian Hough said: “Bowens are providing exceptional added value with this programme. We will be giving photographers some really cool ideas on how to add new dimensions to their shoots – and all within five minute video snapshots”.
www.bowens.co.uk 03
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36