Sponsorship opportunities

Live events

Live events deliver great brand experiences which engage, entertain and encourage consumers to experiment. Our audiences are seeking new experiences and ideas making them a highly receptive consumer group who will go on to influence others.

marketing and PR campaign

Our Show campaign reaches over 10 million targeted consumers through a sophisticated marketing mix:

Reap the benefits of our national

• Activity in Autosport magazine, F1 Racing and Motorsport News

• Direct Mail

• Outdoor • Press

• TV and Radio advertising • Digital Marketing • Web activity • Door Drops • Field Marketing

• e-newsletters

• Targeted PR activity

This is your chance to influence a passionate, knowledgeable and dedicated audience. Here is a taster of what we have to offer:

≥Show Features

Our show features are huge draws for our visitors. The Live Action Arena is open to every visitor to the show, subsequently providing excellent brand exposure and brand interaction opportunities. The F1 feature allows your brand to be recognised alongside the elite end of global motorsport and the Autosport Stage is fabulous for perceived celebrity endorsement. These are just some of our exciting features.

≥Headline sponsorship

Become the headline sponsor of the show and you will be placing yourself at the heart of everything we do in print, online, outdoor, on radio, TV and of course at the Show. The marketing campaign reaches a huge 10 million passionate consumers over the course of the campaign.

≥Above and beyond

The Show offers many different routes to our audience to ensure

maximum impact for your brand. Options include Show guide, web advertising, email activity, special promotions, big screens,

competitions and much more. Our exclusive Platinum ticket and lounge is a unique channel for sponsors to build relationships with our most affluent and dedicated visitors. This option offers you strong visibility through our targeted marketing campaign.

Contact the Sponsorship team:

Al Buset, Group Sponsorship Manager

E al.buset@haymarket.com

≥Your own bespoke feature

Whether it’s brand awareness, visitor interaction, data capture

or a combination, your own feature created with your objectives first and foremost in mind is an excellent opportunity. Theatres, workshops and classes are fabulous ways of ensuring you get face-to-face interaction with thousands of potential new customers.

T +44 (0)20 8267 8393

Jennifer Hill, Sponsorship Manager E jennifer.hill@haymarket.com T +44 (0)20 8267 8359

James Bissett, Marketing

E james.bissett@haymarket.com T +44 (0)20 8267 8358

David Ryan, Show Manager

E david.ryan@haymarket.com

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