Projects
EXPLORING NEW WORLDS IN 3D
Cinematography expert Vince Pace on how Sony cameras helped create 3d blockbuster Avatar
Taking over $2.6bn at the box office in the three months since its release, James Cameron’s 3d epic Avatar has become the biggest grossing film in history. So there’s no questioning the selling power of the 3d experience.
Four years in the making, the film –which combines live action sequences with state of the art special effects –has Sony’s high end HD cameras to thank for helping create the visually immersive images which have seen cinemagoers flock back to the big screen. No fewer than eight Sony HDC-F950 cameras were used for primary acquisition, in combination with Sony HDC- 1500s for live action speed shots as well as high-end digital cinematography camera the F23. The 3d camera rig was co-developed by veteran cinematographer and 3d technology expert Vince Pace whose goal was to create a shooting system that could record in 3d without affecting the creative direction of
20 theproducer Spring 2010
the film or the performances of the actors. “The Sony cameras enabled us to create a completely immersive 3d experience which I don’t think could have been done any other way,” reveals Pace. The set up delivered a combination of 2/3 inch image quality with the flexibility to be used handheld, or mounted on a Steadicam or techno crane. “We knew we could achieve the creative look we wanted with these cameras,” says Pace. “The one thing we didn’t want to do was to compromise on 2d in the quest for 3d image quality. With these cameras we were able to tell the story we wanted, in the best way possible.” Rob Willox, director of Sony Electronics’ content creation group, adds: “What moviegoers will see on the screen represents the pinnacle of 3d technology, and the unique 3d vision of Avataris the direct result of the camera systems that were used.”
© 20th Century Fox
© Kate Malone 2009
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