APRIL 2010

A Complete Approach to Savings

CO-MAIL SOLUTIONS HELP QUAD/GRAPHICS DELIVER THE LARGEST TOTAL POSTAL SAVINGS IN THE PRINT INDUSTRY, GUARANTEED

Co-mail is a distribution approach that has the potential to provide very significant savings in postage costs. But how do you achieve that potential? A good way to start is to participate in Quad/Graphics’ industry leading co-mail program – tailored to meet the needs of special interest publishers. “We understand the economic challenges facing publishers today,” says Ray Minturn, president of Special Interest Publishing (SIP) for Quad/Graphics. “Declining print ads, rising postage costs and increasing fuel prices are all important issues to overcome. But we also realize we’re in this together. By offering smaller publishers access to our more expansive co-mail platform, they can realize significant postal savings – and we can continue growing the most successful co-mail program in the industry.” Quad/Graphics has multiple co-mail solutions that can be used in various combinations, depending on your needs. Many of these processes were developed internally by Quad and its R&D subsidiary, QuadTech. Because of these different processes, titles of practically any quantity or size can participate in a co-mail pool.

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