Have you noticed that your colleagues seem more positive and upbeat recently? Perhaps it’s because spring is in the air. Whatever the reason, I’ve seen a change; marketers seem more forward thinking and are exploring how to make best use of resources throughout the year. So the first issue of Clever Stuff looks at some positive aspects of marketing in a recession, including CVQO’s view on marketing on a tight budget, the dangers of cutting your client communications programs, how Aon increased

response rates by 300% and news from Taurus.

You probably already know about our creative design and print solutions. You may not know about our new clever solutions, developed to support clients that face shrinking resources and reduced budgets. Read more about the changes at Taurus here.

I hope you enjoy the read. Brian Woodcock, Managing Director

www.taurus-solutions.co.uk Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10