16th NOVEMBER 2009 PP 01-12 TO USE.e$S copy:Layout 1 5/3/10 19:58 Page 9
> > F E A T U R E
CAMERA PHONES ARE STILL CAMERAS
DON’T IGNORE THE POTENTIAL OF THE PHONE MARKET
With ever increasing industry has had to the images they can can get images printed
megapixel counts and accept despite varying achieve. instantly. The picture
more advanced ranges of opinions and levels of In an industry where quality has improved so
functions, there's a acceptance. Consumer retailers are seeing the much that they are often
tendency for uptake, too, benefit in diversifying as good as compact
traditional was not their product offering, cameras, so there is no
camera immediate mobile phones offer need to have loads of
retailers to but as many new lines, from the gadgets, you can just
see camera products handsets themselves to take your phone out with
phones as improve, cases, memory cards, you, which is so much
rivals to their phone users headphones and other more convenient for those
products. are accessories. times when something
What some definitely Agrees Matthew spontaneous just
don't realise getting into Pomfrett, heading up the happens."
is that the swing CameraPhoneZone at Instead of seeing the
cameraphones of using the Swains, "Camera phones cameras on mobile
potentially cameras on are an essential item to phones as detrimental to
ARE their their stock nowadays because your existing stock -
products. phones for they are popular with which they're unlikely to
With the right those spur people of all ages and be, as someone into their
contract in of the they are everywhere! photography will always
place, there's moment Camera phones are in own a designated
money to be snap shots. such high demand camera, even if there's a
made in the Other than because image quality camera function on their
retailing of handset just gets better phone - try to
phone sales, there and better, view them as
handsets. are many people complimenting
Mobile benefits to upgrade your product
phones are an selling regularly offering.
immensely camera as well as These are
popular item phones for making cameras
with near-total the camera additional combined with
market saturation retailer. purchases another
in the UK, and yet this Camera phones are often and it is function, to
doesn't mean people have the first step a first-time certainly persuade the
stopped buying. Far from photographer takes when worth unconvinced
it: the peer competition they want to be able to maximising and convert
for the best gadgets and capture occasional sales in them into
the phone with the most images, and if they have meeting photography
interesting and useful a good experience with this enthusiasts.
features rages on, and this, they're more likely demand. Those who are
consumers aren't to develop their Retailers already
necessarily as loyal about photography hobby and will benefit enthusiastic
where they buy their become regular not only by would also
phones. If they see one customers. selling the probably
with features they like Ways to encourage phone but rather have a
and want it, they're likely mobile phone also by all phone with a
to part with their cash or photography into full the added good quality
sign on the dotted line photographic enthusiasm extras such camera on it,
there and then. include catering for as phone in case they
Rather like the move from photo printing via covers and get caught
traditional film bluetooth - many kiosks cases." short without
photography to digital, already have this ability "You can also their usual camera,
the integration of digital - and promoting phones go one step further and than one without one so
cameras into mobile with cameras that provide have a photo booth that why shouldn't you - their
phones has been impressive results so that you can Bluetooth your camera dealer - be the
something the imaging users are spurred on by images too so customers one to sell it to them?
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