16th NOVEMBER 2009 PP 01-12 TO USE.e$S copy:Layout 1 5/3/10 17:14 Page 8
Q&A
P I X E L C A L L I N G . . .
PIXEL CALLING...
PIXEL CALLS RAYMOND HOLLAND OF SID & JANE
MARK GILES
CAMERAS, WARWICK, TO ASK HOW’S BUSINESS?
FARNHAM PHOTO-VIDEO
FARNHAM, SURREY
Q10) What was your fi rst
Extremely quiet since
job?
Christmas - not much foot fall
Q1) How long have you Selling greengroceries
through the store at all. I
worked in retail?
think this is due to a number
Feels like forever Q11) What has been the
of reasons, mainly because
best way of attracting
there is a lot of town centre
Q2) How has business customers into the shop?
improvements going on and
changed over the last six Word of mouth from offering a
new businesses opening.
months? good service
That’s good for the future as
People expect more product for
it will attract more visitors
ever less pounds Q12) What’s next for your
and therefore more business
shop?
but for the time being it
Q3) Ever served anyone Increase stock of binoculars,
seems to have had a negative
famous? (if so, who?) lenses and accessories. Things
impact on business. I also could sell stocks of digital
Mungo Jerry and Max Clifford that people don’t always buy
think that all the bad weather SLRs like Nikon and Canon,
online.
we have experienced since if I’m prepared to give them
Q4) What’s your favourite
Christmas, ie the snow and away at the same price as
thing about Pixel? Q13) Funniest/most
the recent rain keeps people the likes of Amazon and
It’s free and informative embarrassing moment in
at home and away from the Jessops etc, in fact I believe
store?
High Street. I could sell at least 20 per
Q5) What is your Customers getting brand names
Accessories have been day but of course this is
preferred product to sell wrong is always amusing,
doing well but we are also impossible as I would be
and why? Canon ESOS, Mintola and
doing a lot of print losing money so I’m not
Gift Vouchers – expensive paper Minilota, Tarmac bags, Luminex
restoration, digital prepared to do that. We
when they are not redeemed! compacts etc
printing, and selling plenty do very well in the second
of albums and frames. The hand market (collectable
Q6) How do you promote Q14) What’s the highest
compact camera market has items) especially pre-
your business? value sale you’ve made?
been very quiet since digital film cameras. We
We are moving towards £15,000 for Pro EOS Kit
Christmas – I think the are in fact selling more
advertising more online through
market has been saturated. black and white film now
Yell.com etc Q15) If you could be Pixel
I’ve noticed a big change than in the 1960s!
editor for a day, what
in selling the fashionable The photobooks scenario
Q7) What aspects of would you do?
colour compacts that seems to have faded and
your job do you enjoy the Steady as she goes, you are
appeal to teenagers etc - tends to be more for
most? doing fi ne
last year pink was very professional
It’s never boring and the tea is
successful and this year not photographers. I’ve had
always good too. Q16) What was your
so. no success at all selling
New Year’s resolution and
It seems that the trendy photobooks.
Q8) What has been the have you broken it yet?
multicoloured cameras have attended Focus last year
best selling product in Enjoy every day of life – will
gone out of fashion or have but I’m not sure whether I
store so far this year? never break it
passed their sell by date. I will attend this year.
The Panasonic Lumix cameras
think the slow down on this is Focus winds me up mainly
Q17) Finally,what is the
mainly due to the camera because it seems to now
Q9) Favourite product in best joke you know?
functions on mobile phones be aimed at consumers
your shop? Why are there no asprins in the
being comparable to and I don’t believe that it
Passport Photos, good margin jungle?
compacts. is a trade exhibition any
Because the Parrots-eat-em-all
My biggest irritation is that I more.
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