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S N I P P E T S
KEEPPOSITIVEINTOUGHTIMES
THEARTOF
ALISTAIR WILSON, FAMEART
POSITIVETHINKING
These days everyone at Fameart has are going to get behind the deals. My It's been lovely to have so many
to multi task! As well as looking brother lives in Worcester and is in the enthusiastic and constructive
after my Export Sales duties I spend motor trade, he has recently left a very comments filling up our Soapbox of
two days a week out on the road large car dealership to open his own late.
visiting dealers. I really enjoy these business and just before Christmas Fear not, though - you're still
days as I catch up with many of my committed to a garage site near to its knees? He told me a large welcome to stand up and have a
old friends/buyers that I have Ombersley. I popped in to see him on proportion of his sales were from grumble about your industry
known for many years. Just a few my way back to Leicester to see how recommendations from previous bugbears.
weeks ago I did my Evesham, things were going. When I arrived he customers, that they pride Get in touch!
Worcester & Hereford run and had was on the telephone to a customers themselves on presenting well
a positive day taking orders. My selling a used car. As I was sitting in prepared vehicles, they are well
account in Hereford Melgray his office I picked up a trade advertised with accurate descriptions
Photographic has just been taken magazine for the motor trade and and the staff are pleasant and
C O N TA C T S &
over by Neil who has bought the what do I see? Headlines saying the knowledgeable when they receive
C R E D I T S
business from Melven. I have called motor trade is going to experience the enquires. I think some times it is best
on this independent account for over largest downturn of all time after the not to read and respond to what you
EDITOR
thirty years and have always found scrappage scheme will finish! Perhaps read in the press - sometimes a back
Laura Knight
Tel: 01323 433701
the guys really positive about this will be true, however, when my to basics approach is the steps that
l.knight@parkview-publishing.co.uk
business. Neil has invested his life brother came off the phone he make sales. Nice clean well stocked
EDITORIAL ASSISTANT
savings in buying the business and informed me that that was the eighth in store and windows displays no
Julie El’Roubi
needs to make things work. As a car he had sold in just ten days and matter what you are selling, a
Tel: 01323 411601
julie.er@parkview-publishing.co.uk
result I had a good afternoon business was very good! He is very friendly positive attitude to your
putting ideas to Neil and meticulous to detail all cars are customers and knowledge of the
PRODUCTION MANAGER
Clare Fermor
formulating plans for the spring. I advertised well, nicely prepared and products you are presenting. This
Tel: 01323 433700
came away from Hereford on cloud any problems rectified prior to sale. I leads to sales! Even in these tough
clare@parkview-publishing.co.uk
Ian Trevett
nine with a good order and in the asked my brother why things were times, always remember the
Tel: 01273 382329
knowledge that the guys in the store good when most of the industry is on customers are king! Keep positive!
ian.trevett@ntlworld.com
SUBSCRIPTIONS
Julie El’Roubi
Smartphones on the rise, but
Tel: 01323 411601
julie.er@parkview-publishing.co.uk
consumers still purchasing
ADVERTISING
Lee Mansfield & Simon Skinner,
standalone digital stills cameras
Rob Collyer
Tel: 01323 411601
rob@parkview-publishing.co.uk
Despite the increasing overlap between mobile phone than one billion people will own a MANAGING DIRECTOR/
functionality and other handheld devices, consumers are still smartphone.
PUBLISHER
Lee Mansfield
purchasing standalone cameras, sat navs, personal media The smartphone segment consists of a
Park View House, 19 The Avenue,
Eastbourne, East Sussex BN21 3YD
players and handheld gaming devices, according to our group of highly disruptive converged devices, with Tel: 01323 411601
convergence studies. programmable OS, continually improving functionality,
lee@pixelmagazine.co.uk
Right now, the functionality and quality of dedicated products wireless networking capabilities and a younger reach that will
MARKETING DIRECTOR
can far exceed that of multi-function gadgets. Features like hinder the growth of dedicated devices. Standalone products
Simon Skinner
Tel: 01323 433707
optical zoom and image stabilisation in cameras, or that survive will be increasingly differentiated by their form
simon.s@parkviewmedia.co.uk
embedded maps in personal navigation devices are seen as factor (a smartphone user may want to own a miniaturised MEDIA DIRECTOR
key value-add differentiators, and still drive consumers to media player for use when exercising, for example) and their
Linda Grace
Tel: 01323 433704
make that purchase. However, we are going to see the unique attributes (such as the use of e-ink for electronic books,
ACCOUNTS
continued rise of the smartphone having a major impact on which can display large areas of static text while drawing Caroline Morley
the handheld device landscape. very little or no power).
Tel: 01323 433703
caroline.m@parkview-publishing.co.uk
Last year, mobile phone ownership exceeded four billion The iPhone raised the bar in terms of smartphone impact,
users - which equates to nearly 60% of the world’s especially for media players and casual gaming. Continued
PRINTERS
The Ghyll Print, Heathfield,
population. And in the face of a handset market which is smartphone development and the trend towards cloud
East Sussex
slowing on the whole, smartphone sales are rising fast, with computing may also start to nibble away at the laptop and
No part of this magazine may be reproduced by photographic, electronic or
mechanical means or stored in a retrieval system or republished in any form,
without the written permission of the publishers. © 2009
our year-end forecasts for 2009 showing smartphone sales netbook market, but it’s unlikely we’ll see any impact here for
© Copyright 2009 Pixel magazine
representing 17% of total handset shipments. By 2013, more three to four years at least.
by David Luu, Senior Market Analyst
01582 500169
PIXEL 03
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