16th NOVEMBER 2009 PP 01-12 TO USE.e$S copy:Layout 1 5/3/10 19:30 Page 12
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CAMERA CASES
DSITGOIRTALG EC A M E R A S
OVERBOARD LAUNCHES
COOLPIX S220
CAMERA ZOOM CASE
TOPS SALES CHARTS
NEW DIGITAL CAMERA CASE IDEAL FOR SNAP-HAPPY
DIVERS
Nikon is celebrating the lightweight compact
Overboard, a designer and
news that as of 31 camera.
manufacturer of waterproof travel
December, the Coolpix The research analysed
and sports gear and official
S220 was recognised as sales of digital cameras
kit supplier to the RNLI, has
Europe’s best-selling across all European
launched its Waterproof Zoom
digital camera in 2009. markets fromJanuary to
Lens Camera Case. This case is
According to research by December 2009 based on
the latest addition to OverBoard’s
GfK, European consumers the number of units sold
extensive product range,
purchased more than by European retailers.
providing 100% waterproof
740,000 Coolpix S220 Commenting on the
protection and extra security for or let go when diving.
digital cameras in 2009. results, Mark
a telescopic lens. The 0.42mm OverBoard’s new Slide Seal
As part of the S-Series Pekelharing, Product
thick matt TPU material case is System is simple, easy to use
range, the S220 was first Manager for Consumer
perfect is an excellent holiday and provides reliable water-tight
introduced to the market Products at Nikon, said:
companion, allowing users to protection to the camera. To close
in February 2009 and “When we launched the
capture some unique underwater the case, users slide and fix the
offers a range of Coolpix S220, we wanted
pictures switches into the ‘Lock’ position
features including a 3x to offer simple yet
The Waterproof Zoom Lens and, once sealed, users are
optical zoom, 10MP and functional digital camera
Camera Case can be submerged guaranteed Class 5 Waterproof
electronic Vibration that was small enough to
up to 19ft and still take pictures Classification according to the
Reduction (VR) image take anywhere and
with a regular digital camera. official WSRS rating system.
stabilisation, in a suitable foreveryone.
The telescopic lens addition The TPU material provides
These figures show we
makes this case different from secure protection from water
have achieved that exact
other products, offering users a and other substances such as
goal.”
chance for much more interesting oil and grease, and also allows
photographs without the need for increased flexibility. TPU has
an expensive camera. many of the same properties
The case is largely transparent so as PVC but is much more
the photographer can see their environmentally friendly to
subject clearly and can take more produce.
accurate pictures. It will also The Waterproof Zoom Lens
float safely to the surface if users Camera Case retails for £19.99
a
SMTEOMROARGYE
a
S N I P P E T S
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012PIXEL
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