www.comms-dealer.com
CONNECTIVITY REPORT
hernet solutions
delay sensitive Software as offices included in the IP from traditional telephony
a Service applications.” VPN. In addition, if you end systems and look to
up implementing an IP VPN Ethernet for a more cost-
Ethernet connectivity is it is more cost-effective for effective communications
typically offered with a the customer to centralise solution, we will by default
service level agreement their security, servers and IT see an increase in take-up
that guarantees availability. applications on the private of technologies such as
Zen Internet offers a 100 per network where we can also SIP Trunking as a flexible,
cent uptime commitment provide server virtualisation scalable and cost-effective
with service credits paid and data hosting.” alternative to updating
in the event of any faults expensive hardware.”
that cause a loss of Market conditions have
service. “This provides the changed dramatically over While price is undoubtedly
confidence that businesses the past year and SMEs a contributing factor in
require to make full use of are now looking for greater SMEs’ decision to adopt
their connectivity and the efficiencies, savings and Ethernet-based solutions,
services that are reliant performance from any ICT it’s not always the key
on it,” said Saunders. “In investment that they make. driver, according to
the event of any faults Coupled with the demand Darren Farnden, Head
the telecommunication for increased bandwidth, of Marketing at Entanet.
provider promptly assigns this means that access “True, some SMEs are
an engineer and typically to super-fast services is simply looking to renew
has a target restore time imperative, or businesses existing expired Ethernet
of just five hours. The face a reduction in contracts at a lower cost,”
target restore time for productivity and an inability he observes. “However
a shared broadband to compete. “Ethernet Fibre for many, the overriding
service would be at least prices have been dropping factor is the desire to
four times this target.” significantly in the past year, increase their efficiency by
creating an opportunity improving the productivity
Ethernet is an enabler for resellers to improve of their information and
and a foot in the door to margin and rendering the human resources. IP VPN/
many of Zen Internet’s proposition as affordable WAN/LANs enable SMEs
other services that can for SMEs who may have to improve the way they
be deployed to the previously been deterred handle large volumes of
same customer. With its by the perceived cost,” distributed data, connect
high reliability, regional offices
symmetrical and remote
bandwidth and
The reliance on
workers, and
business class
IP connectivity
share centralised
support, Ethernet is applications.”
ideal for supporting
is key for business
SIP Trunking, In conclusion,
allowing businesses to agrees Andy Hollingworth, Ethernet provides a host of
replace legacy and Opal’s Head of Wholesale. benefits to SMEs. Not only
costly ISDN services with does it provide dedicated
more cost-effective IP- “And for businesses that and guaranteed
based services from a have a close proximity bandwidth, it also provides
single supplier. “If your to the serving exchange, the infrastructure via which
customers have multiple Ethernet is a particularly they can utilise hosted
sites, then you can sell IP cost-effective option applications such as SaaS
VPN using Ethernet and and has the potential to and VoIP. Farnden stated:
other connectivity solutions offer considerably more “Additionally, Ethernet
such as a leased line or bandwidth for a slight enables SMEs to create IP
xDSL, creating a dedicated increase in monthly rental Virtual Private Networks to
private network for this cost. It is important that connect multiple disparate
customer,” said Saunders. partners talk to SMEs to offices or remote workers
evaluate their needs as a means of increasing
“If these customers also now, and especially for efficiency and productivity,
have home workers we can the mid-term, if they wish while enjoying complete
add broadband and free to maximise savings. As confidence in the resiliency
voice calls between those businesses move away of their network.”
n
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contact The Sales Team on 01895 454425
www.comms-dealer.com COMMS DEALER MARCH 2010 47
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