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MARKET REVIEW
SIP trunks come of age
Continued from page 37 21st century technologies
Additionally customer in the market as businesses
retention for VoIP is higher increasingly swap from
because contract lengths TDM VoIP, and look to drive
are longer, resulting in down costs and become
lower acquisition costs, more reassured about
lower retention costs and quality of VoIP applications
increased margins.” over the data network.
“We predict an increased
SIP trunking provides demand and take up of
businesses with more higher bandwidth solutions
flexible numbering than as businesses wake up
traditional PSTN and has to the opportunities
been used by customers to presented by deploying
retain valuable telephone high speed services,”
numbers when moving or noted Hollingworth.
closing sites. “Unfortunately, solutions. He commented: Spitfire, observed: “If a numbers. The fact is that
IP access costs have “Opal’s approach to SIP “Very cheaply we can customer moves exchange you are combining flexibility
restricted SIP to tactical is to provide a complete put in four SIP trunks, you can say to them with cost savings. And
deployments, rather than solution for partners, which is an excellent that they can keep their saving on maintenance
directly reducing telephony rather than focusing on gateway to the customer. numbers, and by the way costs of legacy systems.”
costs,” said Hollingworth. individual products. In the As more customers have we’ll be delivering your
next few months we will experienced ISDN30e calls over SIP. Whether Fellowes also noted that
“However, the build upon our launch of failures, it has opened there’s cost saving or not the increase in affordable
commoditisation of Carrier Opal Ethernet with a SIP up the end user’s mind they could not give a voice quality connectivity
Ethernet has changed and Ethernet service and a to accept VoIP as a hoot because they can has helped the take
this assumption and now joined up support process. back-up. SIP is safe. You keep their numbers. up of SIP. “Ethernet has
a resilient SIP solution is Importantly, the proposition need the conversation seen huge growth and is
far more competitive has very high service about back-up.” “Every customer has a pushing down into medium
than ISDN30, even when level agreements and is different viewpoint. Some sized businesses,” he said.
deploying TDM gateways. proactively monitored.” A key reason businesses are don’t want to be left “Ethernet is a resilient robust
For customers with SIP moving to SIP is numbering behind, so they are open medium to carry VoIP.
ready PBXs and spare Tom Fellowes, Spitfire’s flexibility and the ability to VoIP. For others, cost Another connectivity boon
capacity on their data Sales Director, noted that to retain numbers when savings are important, that is emerging is real-time
network, the financial the reliability of ISDN has moving, add numbers from and to say to them that QoS over ADSL and SDSL,
benefits become even deteriorated over the different dialling codes, you can cut their costs by which is suitable for voice
more compelling.” last five years and many and deliver numbers 40-50 per cent, you win and it’s also an affordable
customers have had an to different sites. Nick the business. Then there product. Along with
So far this year Opal has ISDN fail, making them Goodenough, Partner are those who are moving Ethernet this will overcome
seen increased adoption of more interested in back-up Service Manager for site and can keep their any connectivity fears.”
n
www.comms-dealer.com COMMS DEALER MARCH 2010 41
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