CASE STUDY
Conclusion: YUDU Media’s digital publishing solutions can not only
save Virgin Holiday’s £tens of thousands, the technology
has also provided the company with a new channel in
which to distribute brochures to customers and prospects.
Furthermore, the technology has provided a unique way
for Virgin Holidays to build an invaluable opt in database of
interested prospects for future targeted marketing.
Rosie Hill, Creative Services Manager of Virgin Holidays says:
“Our digital travel brochures have proven to be a quick,
easy and extremely cost effective way of reaching our
prospects. They‘re very popular with our customers,
who can now browse instantly, instead of having to
wait for the printed brochure to arrive in the post.
“The main benefit for us however, has been the ability
to effortlessly build such a high quality opt-in database
of interested customers - an invaluable tool for our
marketing department.”
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