CASE STUDY
Virgin Holidays Virgin Holidays started Virgin Holidays has found
& YUDU Digital using YUDU’s digital that digital brochures have
Publishing: publishing technology to provided a quick way of
create its digital holiday allowing its customers to
brochures in October 2009. browse prospective holiday
In the first four months, destinations whilst also
the company’s 11 online giving the tour operator an
brochures received over opportunity to cut print and
57,500 views. In addition postage costs.
the average length of stay
Considering the average
within each brochure was
price of printing and
over 3½ minutes, indicating
distributing a hard copy
a high level of interest from
brochure is approx. £2
prospective customers.
per copy, using digital
Click here to view
brochures has resulted in
the Virgin Holidays
savings approaching 10% of
brochure marketing costs for
Caribbean brochure.
Virgin Holidays.
Database Virgin Holidays took In less than four months
building: advantage of YUDU’s email Virgin has accumulated
collection facility which over 22,000 unique email
requires prospects to enter addresses of interested
their email address prior prospects, with the
to online viewing. This expectation of it growing to
feature has proven to be over 100,000 over the course
an excellent tool that has of 2010. Using these email
allowed Virgin Holidays to addresses, Virgin Holidays is
create an invaluable opt-in now able to send prospects
database. and customers special
tailored offers.
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