Marketing know-how
PETER MCCORMICK
CO-FOUNDER
EXACTTARGET
STAND NO. A6
Q: What are you looking forward to at Travel
Technology Europe 2010?
››
Learn how global travel
brands such as
Hotels.com, Gulf Air
A: To connect with the world’s top travel
and Iceland Air use
marketers and learn how we can help them
on-demand e-mail and
deliver new levels of revenues and results
one-to-one marketing
solutions to deliver
from their digital marketing campaigns.
results by dropping by
the ExactTarget stand.
With more travellers
Q: What are the hot topics in the industry at the
moment?
expecting real-time
updates and offers
A: Travellers are looking for an improved delivered to them in
experience when travelling while at the same
the right format, at the
time demanding the best possible value.
right time, ExactTarget
provides organisations
with a single platform to
connect with customers
Q: What is your favourite travel destination?
via email, SMS text,
A: As an American living in London, I have
voice messaging,
enjoyed travelling to the great cities of Europe
social media
with my family - in the past few months we have
and landing pages.
been to Vienna, Prague, Barcelona, Copenhagen.
What’s more, the
technology integrates
with a greater number
of sales and marketingQ: What are the technologies to look out for in 2010?
information systems
A: Social media; the adoption of text messaging
as a business communication channel; and
than any other in the
industry, including
developments from internet service providers Salesforce.com, Microsoft
to prevent unwanted email from reaching the
Dynamics CRM,
inboxes of consumers.
Omniture and Webtrends.
6
Register FREE at www.traveltechnologyeurope.eu
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