Return of the Innovators
ULRICH KLOSTERMANN
CEO
PIXELL
STAND NO. C14
Q: What are you looking forward to at Travel
Technology Europe 2010?
››
Winner of last year’s
Innovation Award for
its online marketing
A: Interesting contacts and discussions
software Travel Suite,
concerning travel technology as well as the Pixell will again be at
Football World Cup!
the show. The Germany-
based company will be
presenting the latest
Q: What are the hot topics in the industry at the
features to its flagship
moment?
product including a
Twitter module, a Typo3
A: Although all companies have optimised
plug-in and a Live Ads
processes to save costs, there is still room to
module for Google
improve efficiency, especially in marketing.
Adwords.
Context sensitive marketing and long tail
Visitors will be able to
draw on the 17 years of
approaches are two of the main keywords in
experience that Pixell
this area.
has in internet
development know-how
that has attracted
Q: What is your favourite travel destination?
clients such as Expedia,
A: The Scottish Highlands, the British South West Thomas Cook and TUI.
as well as the Dutch and German coastlines.
Q: What are the technologies to look out for in 2010?
A: Social media will further integrate into other
areas of the web; with some real competitors to
the iPhone, the mobile market will grow; the UK
market is also ready for a powerful standard for
package booking engines, such as
Traveltainment, which has had an enormous
impact on the online business in Germany.
Register FREE at www.traveltechnologyeurope.eu
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