Screen Jan 10 P23:Page 6 22/01/2010 12:16 Page 23
CASE STUDY
Supersize
printers
box clever
Display printer, Digital Plus, has chosen to showcase its capabilities in plus size
printing by creating a promotional cube to highlight the West Yorkshire
Playhouse theatre's current production
U
sing the theme of the classic children’s super-sized high definition printing direct to so
novel The Secret Garden now showing many materials.
at the West Yorkshire Playhouse, Digital Director of Digital Plus, Owen Russell, said:
Plus took this opportunity to showcase its “The investment we have made in
specialist abilities in printing supersized our new print equipment means we
graphics. can deliver just what our clients
It produced what it believes is a unique and want and really think outside the
eye catching Clever Cube, featuring box, using our creativity to the full.
promotional images of the show on all its The Secret Garden project has been
facets. The cube is tailored to demonstrate the a delight to work on and we hope
company's quality print technology beautifully. many families will enjoy both the
Each side measures 1,500mm and it is giant cube and the show.”
hoped the final product will have a permanent Head of marketing at the West
site. Yorkshire Playhouse, Nick Boaden,
To realise this project, Digital Plus utilised its added: “When Digital Plus
Liberty Océ Arizona 350 XT flat bed printer, approached us about creating a
which boasts a massive capability of up to massive design based on The
3,050 by 2,500mm in a single panel. The Secret Garden, we understood
installation, which cost in excess of £200K, straightaway how this could work
means the company is now able to offer high for our business, but the result has
quality, oversized productions directly onto far exceeded my expectations.”
virtually any surface, including, aluminium,
acrylics, PVC, glass, plastic MDF and sheet
metal.
Providing the capability to print onto llll www.digitalplus.co.uk
interiors and soft furnishings, roller blinds,
furniture and doors, the equipment is already
assisting many companies to promote their Digital Plus created a Clever Cube at
products in very different ways. Leeds West Yorkshire Playhouse to
Digital Plus claims its place as the first showcase its new high definition
company in the country to offer this type of supersize capabilities.
Visit us at www.spdi-online.com January 2010 l SCREEN PROCESS AND DIGITAL IMAGING 23
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