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FEATURE
Tuesday Sunday
How to heat apply to difficult substrates and How to be PR smart
how to achieve different finishes
Founder and managing director of PR agency,
To make sure that you are getting optimum Clareville Communications, Val Mumby will
use out of your heat press, this seminar will cover the following topics:
feature a range of tips and ideas, looking at - Using PR to build your profile and sales
'problem' materials such as coated nylons and - What is PR?
demonstrating how to make sure that - Building credibility with your audience
transfers adhere perfectly every time. In - What do you write?
addition, it will examine the different methods - How do you get it published?
available to achieve different finishes with - Building relationships with the media
The perennially popular choreographed fashion transfers and vinyl, whether it is gloss, matt - Why use a PR agency?
shows reveal all that is new in the garment side of or multi-layered.
the industry Clareville has worked in the promotional
Wilcom marketing industry for more than 20 years
Printwear and Promotion with clients including P&MM, Senator Pens,
seminar programme Sunday the UKGVCA, the BPMA, New Look and on
A web site or web store? the consumer side, Greenland, Baby Bjorn,
Since its introduction three years ago, the National Garden Gift Vouchers and Smartbox.
seminar programme has provided information With over 70 per cent of UK internet users
rich presentations designed to help delegates shopping on-line, it's time to think about Gordon Glenister
take their businesses forward. As such, the moving your static brochure website to a
area has been renamed the Knowledge sales generating web store. This session
Transfer Suite. Here's a preview of the topics looks at the future of on-line shopping and
featured this year. what to think about when considering a web
store.
Target Transfers
Monday
Gordon Glenister is
Sunday Back in five: Don't leave your on-line store
director general of the
Getting started in heat printing unattended
British Promotional
Merchandise Association
An explanation of how simple it is to get The steps involved in setting up an on-line
(BPMA)
started in transfer printing and how quickly retail store are just like that of a physical retail
companies can realise profit. An overview of store. Just like you wouldn't leave your retail Monday and Tuesday
the products and equipment needed, store without signage, or unattended, your
including advice on what to look for and how on-line store needs the same focus. This 2009 was a tough year for the printwear and
to ensure that you are getting value for covers topics like finding premises, point of promotional industry with margins down,
money. The seminar features demonstrations sale, customer service and admin workflow. costs rising, sales drying up and customers
of products and tips on how to ensure perfect delaying payment. Director general of the
results every time. It will also feature advice Tuesday BPMA, Gordon Glenister, shares a raft of
on how your business can grow and how to Getting traffic to your on-line store ideas to add more profit to your bottom line.
make sure the purchases you make will stand With a strong sales and marketing strategy
the test of time. It will also touch on the Unlike a physical retail store that may have you can drive your business forward in 2010.
importance of workflow and organisation, passing street traffic or be situated in a
since dealing with large volumes means every shopping complex, your on-line store doesn't! AJS Embroidery Services
second really does count. This session will cover some simple ways to
drive traffic to your on-line store. Find out Sunday, Monday and Tuesday
Monday more about search engine optimising and
The versatility of heat transfer printing other on-line marketing ideas. Introducing Embroidery i2 for CorelDRAW, a
software plug in for CorelDRAW that creates
A heat press allows the user to decorate Val Mumby embroidery inside the graphics program with
garments from dawn until dusk. It also no need for a separate embroidery software
creates a lot of opportunities so this seminar application and no need to learn any new
explores the many other revenue streams programs or interfaces. Create logos, artwork
that are available through a heat press, or designs in CorelDRAW and when you are
including some ideas that are not obvious, but ready to convert to embroidery, simply assign
are profitable. There will also be advice on a stitch effect, adjust any embroidery
how you can achieve the result that your Val Mumby is the parameters such as density or pull
customer is after, no matter how complicated founder and compensation, and the design is ready for the
the design. You are not limited by the cutter managing director embroidery machine. Embroidery i2 is perfect
or equipment that you possess; there is of PR agency for screen and digital printers and
always a way to get the finished product to Clareville promotional product companies who want to
exact specification. Communications create amazing embroidery.
Visit us at www.spdi-online.com January 2010 l SCREEN PROCESS AND DIGITAL IMAGING 13
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