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Justin Burke of Sega responds, “It’s great that anything that cannot guarantee it. The way that the
the organisers understand our needs and are being EAG Expo Organising Team is listening to us and
so responsive. EAG Expo is such an important working with us makes me believe that this will be a
event for us that we have to get absolutely great event”.
everything that we can from it. It is our biggest The EAG will also welcome the members of The
marketing spend of the year and our biggest sales IOA Group and provide facilities for a meeting of the
drive so it make sense to spend as much time as we association on Tuesday 26th January 2010.
can with our customers on our stand demonstrating John Powell, chairman of The IOA Group,
our products”. commented, “January is such an important time of
The new opening hours will also make the most year for our industry and EAG Expo offers the
of the Excel Exhibition Centre, EAG Expo’s new perfect time for our members to get together. As
ondon’s new exhibition dedicated to the coin op venue which boasts up to 4,000 parking spaces independent operators, we are committed to offering
and amusement sectors, EAG Expo 26-28 onsite and links to more than 35 European cities the latest and best equipment to our clients and EAG
January 2010, Excel Exhibition Centre London, is set to through London City Airport which is located only Expo means that we will be able to see the newest
be a must attend event. 5minutes away from the expo hall. Dean Harding of products and services, all under one roof. It is also a
83 companies have booked their stand space and the event Advisory Board says “All of us are facing convenient time to deal with IOA matters and to
will exhibit their own products and services. In addition, tight budgets this year and that includes limited meet with other trade bodies and Government
they will also demonstrate the products of travel and expense accounts. Whilst we enjoy the departments with whom we have to work so closely.
furthercompanies for whom they are distributors or London week and welcome everyone who can stay The London show has always been important to this
partners. With companies and products from as far a for the whole week we also recognise that many industry and it looks like EAG Expo is set to continue
field as Australia, Belgium, France, Poland, Spain, visitors simply cannot spend that much time away a long tradition of showcase events.”
Taiwan, The Netherlands, and USA, EAG is an from their business. It is very likely that we will see The IOA Group comprises 20 independent
international show and an important event for anyone an increase in visitors who attend the show for only suppliers of gaming and electronic leisure
in the European amusement industry. one or two days and Excel is perfectly suited to equipment geographically located to deliver local,
Event manager Karen Cooke says: “The response for them. With 4,000 parking spaces on site and the regional and nationwide coverage. A combined
this first event has been astounding making this the longer opening hours, it is possible to drive to EAG market share of nearly 30,000 installed machines
largest launch event that has ever taken place at Expo from just about anywhere in the UK and get a makes the Group Britain’s second largest operator.
London’s Excel Expo Centre. We have companies and full day at the show. Similarly London City Airport All member companies are privately owned, have no
product for every sector and every country and I am has direct flights from more than 35 cities in Europe manufacturing interests and benefit from access to
sure that EAG will carry on the long tradition of London and is located only 5 minutes away from the expo and extensive knowledge of all available machine
shows as an international showcase”. hall. It is entirely realistic to fly in for the show types and brands.
As well as a busy exhibition floor, EAG will be a opening time, spend the whole day at the show and Martin Burlin added, “We are absolutely delighted
gathering point for organisations and groups still get home comfortably that same night”. that the IOA members will join us at EAG Expo in
representing every aspect of the European amusement John McKenzie welcomes the change “This January. The IOA has proved that independence
industry. So far, meeting rooms and facilities have been London show will be one of the most important can sometimes be the best way to guarantee service
arranged for trade bodies such as Euromat and the events of the year for Bandai Namco. We will be to your customers that is focussed purely on their
IOA, to name a few. BACTA will also extend their inviting customers, partners, agents and suppliers needs. BACTA recognised that our industry needed
traditional invitation to Governments and Regulators from all over the world to visit us and these new its own event, somewhere to showcase its tradition,
from across Europe and also to the Trade Associations show times will make sure that we can offer our its history, its innovation and dynamism and also its
of each European country. clients the most convenient arrangements and the needs for the future. EAG Expo will be the perfect
BACTA President Neil Chinn explains: “Strong maximum amount of time and attention when they platform and we welcome all those involved in our
friendships and understanding are so important if our are with us. Customer service is core to our industry to join us and enjoy what is set to be a
industry is to work closely and face its many challenges company’s ethos and we will not be involved in spectacular event”.
together. We have always been proud to be able to
invites our friends and colleagues to join us in London
and with the response so far we are confident that EAG
will be a great show and London in January will continue
to be the gathering place for the amusement world”.
EAG Expo has also extended its opening hours to
give exhibitors and visitors more time to do business. In
response to demands from the exhibiting companies
EAG Expo has announced new opening hours:
Tues 26th January 2010 9.30am - 19.00pm
Wed 27th January 2010 9.30am - 19.00pm
Thurs 28th January 2010 9.30am - 16.00pm
The move has been made simply to give exhibitors and
visitors more time to be together and do business and
this reflects the ethos of the newly launched BACTA
event. “Quite simply, EAG Expo is here to help the
industry and our members do more business” says
Martin Burlin of EAG Expo. “If that means longer
opening hours, then that is exactly what will happen.
We have listened to our clients and it is clear that
business has changed and so must the event that
serves them”.
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