NLP
Dolphins use both sides of their
personality and both sides of their brain
Worldviews
In the second half of the book, Lynch and Kordis introduce “The Pool,” a
model of seven steps in human development. Directly referencing the work
of the late Dr. Clare W. Graves, an American psychologist who studied the
evolution of thinking skills and emotional and spiritual maturity, “The Pool”
also incorporates the ideas of brain function by right-left and front-back
brain concepts, linking these responses and behaviours to evolution of the
human mind levels.
The stages of evolution in “The Pool” are as follows:
Worldview 1: Existence.
Lynch and Kordis barely describe this level, saying it is seldom
encountered in the adult world, except in the mentally ill or senile.
Worldview 2: The Kinsperson
Lives sacrificially for the good of the family, tribe, clan, or group to
gain security
 have it?” – that have similarities to Well Formed Outcomes and the
use of Timelines. – “You can take people on a walk into the future by Worldview 3: The Loner,
coaxing them into the next ‘time horizon’” they say in the book. Rae
Lives expressively for personal gratification and seeks personal mastery,
adds a small caveat, “The CEO of a large company can take a view 20
as well as power and dominance over others.
to 30 years ahead whereas the MD of a smaller business may only be
able to see two to three years ahead and maybe plan up to five. It is also a
Worldview 4: The Loyalist,
matter of scale and, in some small businesses, people don’t want to grow
Lives sacrificially within clearly defined rules and expectations to obtain
and are happy to stay where they are.”
stability and confirmation of existing beliefs
As well as examining the differences between left and right brain
Worldview 5: The Achiever,
approaches, Lynch and Kordis also suggest that front and rear brain
Lives expressively for return on personal investments and to gain
preferences are also possible, an approach which appears to be part
advancement of wealth and status
science, part metaphor. They use this to create a framework of four
sectors over which they can map an individual’s preferences using a
Worldview 6: The Involver,
survey tool. Rae explains, “Using the Mindmaker tool, you can begin to
Lives sacrificially for helping and participatory situations to gain personal
see the behaviours and tendencies of each of the categories of people
and group learning and growth.
and how they will react to each other. The output of the tool also gives
good pointers as to which skills and abilities to develop. These are models
Worldview 7: The Choice-Seeker,
which help you discover and classify behaviour and give you some Lives expressively and experientially for high levels of freedom and
predictive value as to how people work together.”
personal choice, seeking stimulation and opportunities to enhance
Mallows also finds this approach useful, “The idea of the brain maps
survival and quality of life for self and others.
makes perfect sense to me. The idea that the frontal lobes represent
Each world view is a natural evolution from the previous one, as the
looking forward into the future and the rear lobes of the brain are
previous strategy fails to meet some essential human need. All represent a
looking back towards childhood and history makes sense entirely.”
right or left-brain focus, evolving from basic self-preservation to expansive
Copies of the book can be found, though they are rarer these days.
action on the world. An example of such a transition is the movement of
My copy came from an Ebay shop and Michael Mallows found his in a
an alcoholic (Loner) to Alcoholics Anonymous (Loyalist), because the Loner
Library sell off of withdrawn books. Dudley Lynch has a web presence state offers no stability or building of sustaining life equity.
called ‘Brain Me Up’ which contains a number of resources including
Adapted from Wikipedia entry ‘The Strategy of the Dolphin’ and from
Mindmaker and his blog. There are other books by Dudley Lynch which
The Strategy of the Dolphin, Dudley Lynch and Paul L Kordis
I have not, as yet, read. Wikipedia has a good entry for the Strategy of
(Hutchinson Business Books, 1989)
the Dolphin and for more reading about Clare Graves and his Spiral
approach to human development.
The Strategy of the Dolphin is a product of its time and some of
the more detailed ideas are now in need of an update. The metaphor,
Alan Rae specialises small company marketing. He has incorporated
the Graves Spiral and the Brain mapping elements, however, still have
Dudley Lynch’s BrainMap and Graves Spiral tools into his marketing
training courses and acts as distributor for these tools in the UK. More at
applicability to current client work and would be an interesting and
www.howtodobusiness.co.uk
useful addition to a practitioners toolkit. As Mallows says, “I find that all
of these types of models whether they be TA or NLP or other forms of
Michael Mallows is an author, life coach and management consultant. More
therapeutic approach are simply ways of talking about what people do
at www.craftylistening.co.uk
and can be very useful as a way of exploring and developing behaviours.”
34 | Winter 2009/10 - rapport
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