IER-DEC09-PG05.2 20/11/2009 14:31 Page 5
News
Indesit fridges to be fitted with smart energy meters
Britain’s supermarket chains
Indesit joins smart
have launched the biggest
discounting bonanza in
years before the Christmas
grid technology trial
season, with toys, gifts and
electricals on sale more than a
month and a half before the
big day. The big four grocers
INDESIT Company is to join balance between supply and more, it’s effectively a silent are trying to capture
the smart grid technology demand on the grid. This solution as it doesn’t affect entertainment and toy sales
company RLtec, and energy means that the amount of appliance performance in any following the collapse of
company npower, in Europe’s carbon emitting generating way and no action is needed Woolworths and Zavvi.
largest residential trial of capacity used to maintain on the part of the consumer.”
dynamic demand technology. that balance can be The first results of the trial Retail businesses across
The trial will demonstrate the dramatically reduced. What’s are expected early next year. England are being urged to
potential for ‘smart’ show their commitment to
appliances fitted with apprenticeships by
dynamic demand technology displaying a new ‘badge’ on
to reduce CO2 emissions in their websites or stationery.
the UK, by up to 2 million Once an organisation has put
tons per annum. the badge on its website, its
Indesit Company, the UK’s logo will in turn be placed on
leading white goods company, the Apprenticeship website –
will provide and distribute the ensuring their customers can
fridge-freezers, on which see they support young
RLtec’s dynamic demand people.
technology will be installed.
Andrew Howe, CEO of Tesco has signed an
RLtec commented: agreement to set up the first
“Appliances fitted with our in a planned series of joint
dynamic demand technology ventures to develop shopping
automatically modify their malls in China. Fifty per cent
power consumption in of the joint venture will be
response to second-by- owned by a syndicate of
second changes in the leading Asian investors.
New research carried out by
Freesat launches new TV advertising campaign
the Local Data Company
Freesat advertising campaign
shows that coffee shop
chain outlets have grown by
to stimulate Christmas sales
47% across the UK during the
last year. Independents grew
by 12.5% and their growth
FREESAT, the subscription- rate went up from 3% to 7%.
free digital TV satellite Regional and more rural areas
service, has launched a have seen the biggest growth.
major TV advertising
campaign to stimulate Toshiba UK and the Football
interest in its offers and the Association (The FA) have
new Freesat+ HD recorders announced a new partnership
which are going to be on sale that will see Toshiba UK
in time for Christmas. become the official
The campaign focuses on consumber electronics
the Freesat+ and Freesat HD supplier to the England
services, using idiosyncratic football team, also during next
British TV fans to illustrate recording and rewinding live experience of watching HD year’s 2010 FIFA World Cup
the benefits of pausing, TV and the immersive television – for free. Finals.
December 2009 The Independent Electrical Retailer 5
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