About The Informed Executive
What is The Informed Executive? What do Premium Subscribers receive?
It is a magazine researched and written for If you purchase a Premium Subscriber, you will be
managers, directors and owners of companies entitled to a number of important facilities:
operating in the UK. Most of the features have
been written with the small to medium-scale
• Editorial analysis of the whole or part of your
organisation or operations. The length of the
business in mind.
analysis is linked to the value of the
subscription but will never be less than two
How is the magazine financed? complete pages of editorial (or their equivalent).
There is no subscription charge for readers who
• The right to a high resolution PDF of the
qualify to receive the magazine on the basis of
analysis for use on their own web site or other
their involvement in an SME or similar organisation.
means of electronic distribution. You may also
The magazine does not accept advertising so is
opt to have conventionally produced reprints of
funded by the sale of Premium Subscriptions. An
the feature (at cost) on high quality art paper
organisation taking out a Premium Subscription is
for use as cost-effective marketing collateral.
entitled to a comprehensive package of editorial
• The right to use a digitally published ‘page-
services. That includes an editorially independent
turning’ version of the study - in the same format
analysis of the subscriber’s business.
as this edition of the magazine - on your web site.
As the subscription - which is irrevocable - is paid
• Shorter updates (eg company results and new
before the editorial analysis is researched and
products) during the currency of the subscription.
written, the impartiality and independence of the
profile which results is guaranteed.
• Reduced rates for premium subscribers for a
broad range of business services provided by
The draft of a company profile is always passed to
Comms Strategy, the publishers of The Informed
the subject company to be checked for factual
Executive.
accuracy. That ensures that every feature is correct,
but the editorial opinion expressed there must
The cost of a premium subscription
remain that of the publishers.
The entry level cost of a Premium Subscription for
Who should become a premium subscriber?
a corporate depensd on the extent of the
relationship. This includes a three-page feature
• An SME wishing to raise its profile
written by the editorial team and published at a
• A larger business wishing to highlight the
time which best meets your requirements (subject
activities of a division
to availability of space in a particular edition).
• Any organisation launching new products Aditional marketing and profiling services are
• Vendors wishing to promote success through
available from the publishers at cost.
objective case studies
• Companies wishing to have the ground
For further information on becoming a Premium
prepared before embarking on an IPO
Subscriber, please contact the editorial office by
• Companies seeking to attract new partners telephone or email as shown opposite.
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