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Catering & Nutrition
Surf anywhere with Calypso
C
alypso Soft Drinks has introduced a variety of new school product Continuing its active engagement with schools, Calypso has also just launched a
variants and campaigns to boost its highly successful ‘school new Calypso Juicy Aid product range which has been developed in association
approved’ drinks portfolio. with leading rainforest and wildlife conservation charity, the World Land Trust.
Richard Cooke, Sales & Marketing Director comments “We have spent a lot of Available in Apple; Citrus; and Berry varieties in 330ml fully sleeved bottles,
energy on developing refreshing, healthy drinks for children with a higher juice Juicy Aid contains 58% pure fruit juices blended with 42% lightly sparkling
content, which are school compliant. Our main schools campaign has been with natural mineral water, sourced from Calypso’s own natural springs.
our Aquajuice 67 ‘Surf Anywhere’ campaign which brings surf sports to children, For every bottle of Calypso Juicy Aid sold, a donation will be made to the
particularly those in inner cities who would not generally get the chance to try charity – every £50.00 donated to the Trust will buy one acre
surf sports. of threatened rainforest. Calypso and the World Land
“In the last year we have visited many schools and cities across the UK and Trust also aims to produce a schools resource pack to
next year are aiming to develop the programme to connect ‘the sports with tie into the school curriculum for key stages 1, 2 and
healthy school meals’ more closely.” Next month, Calypso is to begin phase 3 focusing on science and geography.
two of its campaign, with a trial at Newham’s Cumberland School – the project
kicks off and involves both the schools’ sports staff and the catering team during
uwww.calypso.co.uk
The School Food Trust’s ‘School Meals Week’. u01978 668400
Calypso, Newham Council Catering Services and the Cumberland School are
launching a ‘Surf Anywhere’ event, plus are creating a Surf Shack Café during
the event to serve themed, healthy lunches to enhance the connection with
healthy eating and the sport. Calypso’s surf coaches will teach hundreds of
youngsters dry-land surfing techniques and they will get to try ‘Street Surfing’ –
the closest thing to surfing on land.
Cooke continues, “Government food policies will continue to promote the
trend for healthier eating and our mission is to reflect these goals and do
whatever we can to promote active lifestyles and healthier drinks.”
Top School Menu Products
Aquajuice 67 Juicy Water 330ml/500ml and now a new 250ml variant has just
been launched – hugely successful in foodservice and schools in particular.
Calypso’s flagship brand Aquajuice 67 (67% pure juice/33% natural mineral
water). The new 250ml variant is now available in three varieties: apple;
forest fruits and the recently launched lemon and lime flavours.
Calypso Juice Shots 96 x 85ml – is another big success story in
schools, bucking the downward pure juice trend. Previously known as
‘Calypso Cuplets’ and following a highly successful retail launch which
showed 85% growth in sales, the company has now re-branded the
product as Calypso Juice Shots. These 85ml compact 100% pure juice
cuplets are now available in foodservice in apple, orange and tropical
varieties:
the pack format is very convenient and the size is unique to Calypso
they are perfect for lunchboxes or a break-time drink
there is absolutely no wastage as children drink all of it.
20
www.education-today.co.uk November 2009
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