With search marketing becoming increasingly congested, there’s less and less that companies can do particularly in areas such as retail to set themselves apart. So digital specialists like ourselves are constantly looking for new ways to drive traffic to websites. And your Twitter feed can act as a powerful driver for your website as it allows you to push marketing and promotional activity to your core customers.

By signing up to follow you on Twitter they have already given you permission to talk to them and opened up a two-way dialogue. It’s almost the equivalent of giving you their mobile phone number as you can send information to them directly.

Linking with other social media

You can then use this as a key point of contact to tie in with other social media activity. While Twitter doesn’t allow you to include graphical content it does enable you to send links to things like Facebook, YouTube and Flickr where you can include imagery and more details of products and promotions.

The beauty of doing it this way is not just that you can very quickly get information all over the internet, but it can be done very quickly and cheaply. There’s no need to spend a fortune on having a creative agency redesign your website, and turnaround can be almost instant. If speed to market is essential, for example letting people know about stock control issues, no other media comes close.

What we’re doing now is only really the tip of the iceberg, Twitter is fast developing as a powerful brand management tool. Brands should not be scared of Twitter but should look to harness its power as soon as possible, before they find themselves playing catch up with the competition.

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