Finally, wrap your site in clean code that’s easy for search engines to read. But above all: put your users first and the search engines will follow.

Five top tips to achieving great SEO

Create compelling content - search engines know that the web is a social medium, so if other people are talking about your content and linking to it then they will rank your content.

Design for people - return to the basics of communication; simple, surprising, concrete stories that people want to read.

Use simple text - The average reading age in the UK is 12. And to make text easy to read, it's a good idea to aim a couple of years below the target reading age. Simple text is easier for people (and search engines) to understand.

Make your site accessible - Accessible design brings a natural search engine advantage. Google’s search engine rates pages in the same way that people rate pages.

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