One of the dumbest mistakes is to select the wrong region for your Ads to be shown in. That means whilst you're trying to attract customers in the Andover area of the UK, instead, your Ad is running in the Andover region of Massachusetts, USA and you're paying through the nose to compete with American companies for the same keyphrases that in your own region could cost next to nothing.

#7: Failing to Learn from the Stats

When you create an Ad Campaign with Google AdWords, you get a wealth of statistics back from Google to help you adjust and optimise your online advertising strategy. Failure to use this information means that you're not taking advantage of the feedback that will help you to increase your presence and bring people to your website. The statistics that Google provides could directly influence your sales. Fail to learn from them at your peril.

#8: Language Problems

Just like setting the wrong geographical region, you can optimise your Ads for particular languages. Don't waste your time and money optimising for any language other than the languages you do business in!

#9: Using the Same Ads When They Don't Work

One of the silliest mistakes that people casually using Google Ads make is to use the same old Ads even when they don't appear to be working. Instead, you need to change your wording, particularly your keyphrases and constantly evaluate their success. The trouble is that this is trial and error and that can prove to be costly if you're not already an AdWords expert!

#10: Thinking that once it's set up, it will run itself

Running a Google Adwords campaign takes time and effort - constantly checking stats, tweaking ads, altering landing pages, making sure you're not paying too much or too little; in short making sure that you're getting the best that you can for the budget you can afford. If you don't have the time to manage something like this, then it's worth looking into one of the many companies out there that can help.

Using Google AdWords to advertise can appear deceptively simple but these mistakes are all avoidable!

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