#2: Paying Too Much for your PPC Bid

A frequent mistake that is made by amateur AdWord users is to pay too much for the PPC of their keyphrase/keyword choice. If you set your PPC rate too high, you will end up in a bid- ding war against companies that most likely have huge advertising budgets. Even if you win the war for position 1-3, you'll be paying over the odds for your bids.

#3: Poor Destination

When you create a Google Ad, you get the opportunity to put the destination URL into the Ad. When someone clicks your Ad, where does it send them? A lot of people choose their Home Page, and that seems like a bright idea until you realise that in this quick click culture, people do not want to search your website for what they're looking for.

If you sell Laptops with custom paint jobs, your Google Ad for Custom Apple Laptops should take the customer directly to the opportunity to learn more and purchase your custom Apple Laptops.

If you have created various Ads that go to various products or services, why would you direct them all to your Home Page? That's mistakes #3.

#4: Paying Too Little for your PPC Bid

Just as you can pay too much for your PPC bid, you can also pay too little. Whilst paying too much will force you into conflict with bigger companies, paying too little may force your Ad onto Google's second page. If your Ad ends up on Page Two, you may as well forget it. Most people don't look past the first page!

#5: Writing a Bad Ad

Let's face it, you might not be Shakespeare, but with a bit of thought, you could probably come up with an attractive bit of copy to use in your Ad. The problem is that most people don't take the time and effort to work out what they want to say and the best way of saying it. If you don't have a way with words, then pay someone else to do it, but writing a Bad Ad will get you nothing.

6#: Selecting the Wrong Geographical Region

If you're a massive multi-national company like Coca Cola, you could probably afford to use. Google AdWords across the entire web. But they still choose to select which Ads run in which

geographical region. HIT ME2HOW YOUR BUSINESS CAN DELIVER THAT KNOCK OUT PUNCH ONLINE

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