Online Marketing - A Cost-Effective

Alternative? By Steve Underwood

Steve Underwood, Head of Client Services, Silverbean, highlights the benefits of a cost-effective digital marketing campaign.

With more than 25 million UK residents logging on everyday, the Internet offers businesses the opportunity to reach a huge audience, but is a corporate website enough or should companies be implementing online marketing strategies to optimise their web presence and drive online sales?

Steve Underwood, Head of Client Services for online marketing agency Silverbean highlights the benefits of a cost-effective digital marketing campaign, compared with traditional marketing methods.

Most businesses now recognise the importance of investing in a website but many business owners do not maximise the potential of their investment. UK shoppers spent more than £53 billion online in 2008 and online sales now account for 17 pence of every pound spent in the UK, so people do buy online and many companies could significantly improve the amount of business generated by their web presence.

In the current economic climate many businesses are cutting their marketing budgets, but by reducing their spend on traditional marketing methods and implementing a low risk digital marketing strategy, they could generate a better return on investment from their websites and benefit from a low cost and measurable way of promoting products and services to a

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