Unbeknown to many business owners there are software ‘analytics’ packages available that can provide a detailed understanding of where their website visitors come from and how they interact with their site, as well as more advanced features such as customised reports, campaign comparison, geotargeting and adwords integration..

Here are some ways an analytics package could work for you: Advanced Segmentation

An analytics package will allow you to analyse subsections of your traffic such as "Paid Traffic" and "Visits with Conversions".

Custom Reports

You can create, save, and edit custom reports that present the information you want to see organised, in the way you want to see it.

Keyword and Campaign Comparison

An analytics package can also let you track and compare all ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.

AdWords Integration

If you buy keywords on Google AdWords you can use Google Analytics to learn which keywords are most profitable for your business.

Internal Site Search

Analytics packages can provide detailed information about how your visitors search your site, what they look for, and where they end up.

Benchmarking

The benchmarking feature allows you ind out how their site usage results compares with competitors whilst preserving the confidentiality of data.

Ecommerce Tracking

This feature allows e-commerce businesses to trace transactions to campaigns and keywords, get information about customer loyalty and identify revenue sources.

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