Visiting Your Website? By Steven Underwood

Do You Know Who Is

Steven Underwood, Head of Client Services at online marketing agency Silverbean asks ‘Do you know who is visiting your website?’

A corporate website is an essential marketing tool for new and existing businesses wanting to raise awareness of their products and services. Eighty per cent of businesses in the UK now have a company website, but how many businesses actually understand how it’s working for them and where their website traffic is coming from?

Steven Underwood, Head of Client Services at online marketing agency Silverbean asks ‘Do you know who is visiting your website?’ and highlights ways businesses can learn more about the origin of their website traffic and their potential customers , so you can target their online marketing campaigns more effectively.

When starting out, businesses increasingly feel the pressure to invest in a website in order to have a presence online, but many small business owners end up feeling frustrated as they struggle to understand who is looking at their website, what they are looking at and how many of these visitors convert into actual sales for their business.

A website can be a costly investment, particularly in the current financial climate, so it’s understandable that people want to see direct results that show what’s working and what’s not, so they can review their online marketing budgets and adjust their spend accordingly.

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