Google Adwords By Nikki Pilkington
Ten Mistakes You Can’t Afford To Make With
Nikki Pilkington, owner of
NikkiPilkington.com, talks about the top mistakes to steer clear of to get the best results from your Google AdWrods campaign.
Google AdWords is a highly effective, affordable way for anyone to advertise online.
The trouble is that people who use it casually very rarely get the results they desire and end up paying for nothing. If you want to get the best results from your Google AdWords cam- paign, steer clear of the following ten mistakes.
#1: Keyphrases/Keywords
Many people who start using Google Adwords forget to include the Keyphrases in their Ad headline and description. Yes, it's important to create amazing copy that sells the product or service, but you won't get any prospects if you don't connect the customer's search to your Google Ad through use of keyphrases.
Another keyphrase mistake is to go crazy with your ads and create a huge list of non-specific, poorly targeted keyphrases. You must be aware of the best keyphrases to choose and what that means in terms of cost. Choose the wrong keyphrases and you'll end up paying the highest PPC (Pay per Click) rates and get virtually nothing for it.
Take care with very popular generic search terms that are likely to be used by lots of other AdWords users, as they will be relatively expensive compared to more specific search terms.
30 HIT ME2 HOW YOUR BUSINESS CAN DELIVER THAT KNOCK OUT PUNCH ONLINE
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