web page. If you rely on Java downloads or complex interactions, you will alienate users. Keep things simple by using text messaging. If a user accepts a text from you, they will carry your information around in their pocket for days, even weeks after you’ve sent it. If they don’t have time to complete their mobile web journey, they can always refer to the text message to finish their transaction, acting as a reminder.


Testing- know your mobiles


All mobile phone handsets are different. As technology develops, the mobile market will become more fragmented, so test, test and test again! Your mobile site will need to be tested on as many phones as possible. Remember, you are dealing with different screen sizes, reso- lutions, shapes, navigation controls and mobile operators. Spending a little time and money on testing your site will go a long way. If you get this wrong, you could isolate a whole group of mobile phone users from accessing or using the site.


Companies who get their mobile site right can add the kind of features that delight users, create a viral buzz around their brand and win audience in a space where their competitors are still fumbling. But getting it right isn’t about making websites for small screens. It’s about learning how people use a new medium, and designing targeted user experiences that fit perfectly into the gaps in people’s lives.


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