Above all, this made us realise that people and not companies are the creators of content. Let's call this principle ‘personal publishing’. Facebook took all of this to the next level – it is essentially a micropublishing plattform keeping your network of people updated about every step or move you make, which event you attend, how you feel, where you comment, what you think and what you find funny.
But back to blogging – is it here to stay?
It’s still niche, it’s still funky, and even after some initial struggles, it has been embraced by the mass media (every serious online newspaper now has a "blogging" section).
So what makes blogging so charming?
Blogs are run by people, not corporations. They usually have a face (or faces) and have opinions. They polarize, they engage, and they don’t have to keep to the code of ethics normal channels have to. Blogging has matured. The top blogs of the world have millions of readers, followers, and fans.
As blogging matured, a lot of people were put off. How could you stay interesting enough to keep your audience? There was also the fact that rock star bloggers like Seth Godin, Kottke, Guy Kawasaki et al were occupying a huge place in the ‘Blogosphere’. It made competing for the remainder of the spotlight hard. In short, the blogging, shine had worn off. You had to post frequently to keep the crowd coming back, but you also had to be interesting enough for them to be entertained. Many just couldn’t be bothered.
This is where TUMBLELOGS helped out. Services like TUMBLR were developed (that also gave this new trend a name), which was suitable for bloggers and audiences with ever-decreasing attention spans. It allowed for a stream-of-conciousness type of blogging. It saved heaps of time.
Still, effort needs to be made to maintain such a stream. And this is where twitter kicks in. Twitter initially was labelled a ‘microblogging’ service, effectively serving digestible chunks of information about a ‘personal publisher’ in 140 characters. It has an API other apps can plug into, it has RSS and all the other techie gizmos a proper service should have. It has taken the principle of personal publishing as far as it can go, pretty much.
HIT ME2 HOW YOUR BUSINESS CAN DELIVER THAT KNOCK OUT PUNCH ONLINE 21
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