2. Secondly, in extreme cases, a brand can risk losing credibility if mistakes are made in terms of social media choices. Understanding the legal and ethical frame work of social media marketing alongside experience will avert a campaign backfiring, or proving to be a wasted investment.
3. Thirdly, and I suppose I would naturally say this, but If you come directly to a Social Media specialist agency then you are going for a ‘low risk’ option. For example, we at agency:2 have been around since 2007 and have a number of tried and tested methods of implementing our clients’ strategies. These are borne out of experience and we would be able to demonstrate through real case studies and testimonials how our clients have benefited from working with us – any other specialist should have the same kind of confidence in their past working knowledge of how social media works.
4. Also, because we’ve had time to test our methods, we have also had time to build up a number of tools, methodologies and processes to track our social media effectiveness - there won’t be many social media ‘experts’ who have just joined the party who can demonstrate this level of experience or prove ROI.
5. Finally, don’t believe the hype – social media is not as new and untested as it may at times appear. It has been around for a while and, as such, it is possible to enter into a social media campaign with confidence in it as a viable alternative to or complement to traditional digital marketing methods. Your ‘expert’ or ‘specialist’ should be able to show you how social media can work in tandem with another digital avenues and give you guidance for example on how CTR’s compare, eg social media vs banners or social media vs e-mail marketing. This information is key for budget and ROI marketing planning.
In summary, social media can provide marketers with limitless opportunities to develop their product offerings, develop relationships and ultimately boost their sales. It is, however, important to take a little bit of extra time before getting started on ensuring that you’re working with the right partner.
www.agency2.co.uk ,
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