How Do You Tell A Social Media Expert From A Pretender...
By Joel Davis
Joel Davis, Chief Executive, agency:2 talks about what you should look out for before setting out on a social media campaign.
Social Media has definitely become THE thing to discuss online and everywhere else . . . whether it’s Twitter or Social Networking there seems to be a number of people writing ‘knowledgeably’ and from an ‘expert’s’ point of view about the rise in the use of all these online channels.
The problem for a marketer, or a digital agency looking to learn more about it, is that there are so many people out there who now claim to be expert in Social Media that it’s difficult to know who really is qualified and who is ‘bluffing’. Social media is more than a ‘bolt on’ for a PR agency and it is more than just another medium for a digital agency . . . it takes time to learn how to harness it for real client benefit.
I want to offer some advice in terms of what you should look out for before setting out on a social media campaign:
1. Firstly I would suggest that any marketer who is considering following the social media route, do some proper research into which area of social media they think they’d like their brand to feature in, perhaps based on where they’ve noticed their target demographic being vocal.
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