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DIGITAL Flatbed printers
Don’t fall flat
In the competitive wide format printing industry, there is a need, now more
than ever, for printing machines that are: dependable; help preserve existing
business; support moves into new markets; and grow with a business
By Tracey Rushton-Thorpe
A
s one of the fastest growing areas of Fujifilm Sericol’s group marketing manager, 6,000m
2
plus every day. With the introduction
the digital print industry, the flatbed Tudor Morgan, said: “Sericol’s original of the S20, graphic printers can invest in a
market has seen some excellent objective was to support its customers machine that not only fits individual printing
machines emerge over recent years which have through digitisation, with the aim of providing needs, but can’t fail to increase profits, and
more than met requirements for dependability. printers with digital equipment which satisfies consequently change their business model
However, with an influx of new machines and the quality/cost balance of screen. Several forever.
upgrades to existing favourites, these are years on, and we are about to see the “Printers are also looking at the possibilities
exciting times. Here we look at today’s market acceptance of flatbed technology as a clear and prospective business opportunities in the
and some developments we can expect over cost effective alternative, which truly satisfies market. The Onset devices deliver on quality,
coming months. the demands of screen printing, particularly speed, cost and business economics
Inca Digital was the first company to design rigid material decoration. presenting a new, very profitable, business
and manufacture a moving table flatbed printer “The Inca Onset S70 has set the benchmark solution. At Fujifilm Sericol we are calling it the
for the printing industry back in 2001, with the for high productivity flatbed printing, and ‘Onset Effect’ and so far, approximately one
Eagle 44. Since then the company has proved remains the most productive display POP million m
2
/month of high impact print is
itself as an innovator and leader in the inkjet printer in the world. The smaller Onset S20 produced on Onsets.
field producing another eleven machine models was shown at Fespa Digital with Uvijet “Sericol has previously introduced platforms
to date. Ultratone colours and print finishes from satin which surpassed the expectations of image
The machines remain as innovative as the to gloss. At the right price point it has proven quality, printing direct onto rigid substrates.
day they were launched and the company’s to be the printer of choice with huge interest When the Fujifilm Acuity was introduced it was
exclusive distribution agreement with Fujifilm from the market. the first platform to use a greyscale dot for
Sericol has played a big part in their success “Printers continually seek increased near-photographic quality printing. The Acuity
story. productivity, reduced costs and greater Advance came with improvements in
production speed and we will soon see
machines that overcome the current
boundaries of speed versus quality with
improved photographic quality at higher
speeds.
“History tells us that in difficult times,
producers look at new technology available to
either invest to bring business home which is
outsourced, or to be more effective when
business levels increase. As digital flatbed is a
potentially very versatile process, we can
expect to see it delivering the flexibility that the
market requires in the coming months.”
flexibility with their Low cost operation
printing processes and the Onset If we are looking at flexibility, we can’t fail to
S20 is the ideal solution for those who mention Mimaki. With a product portfolio
Fujifilm’s Acuity offers want all of the great features and boasting a wide range of printing technologies,
photographic quality at speed possibilities the Onset S70 has brought to the Mimaki has much to shout about. The addition
industry, but don’t need the capacity to print of its latest range topper in the UV curing field,
16 SCREEN PROCESS AND DIGITAL IMAGING l October 2009 Visit us at www.spdi-online.com
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