Screen Oct 09 P12-13:Page 6 20/10/2009 11:48 Page 13
Indoor and outdoor signage SCREEN
Via Quazar’s website, customers across Europe can order country specific designs
match for a screen press that can be set designed for the police and applications, you see them every day and
up in 30-minutes and easily print four telecommunications market. The need to don’t realise what an important part they
colours at 350 sheets per hour. This constantly innovate is crucial as play in our lives. Of course the company
means that after 60 sheets the screen regulations evolve. Signs have to be easily is also in the business of supplying
press is faster. With ink prices typically stored in the boot of a police car or back badges for high visibility clothing. These
£1.00/m
2
for digital and £0.30/m
2
for of a van and operate under arduous are an obvious extension of their hazard
screen, even with stencil costs included conditions. What is also interesting is warning sign business.
he said this can make screen printing their approach to export markets where, At times when people read these
more economic after 90 sheets. with the use of their website, it is possible articles they may think I am banging a
When you add into the equation the for customers across Europe to order lonely drum for screen printing, well they
Return on Investment calculations, as country specific designs. could be right because the perception
compared to the amount of substrate you Quazar have developed a reputation for broadcast in the market is that screen
can process, the screen printing process innovative and often bespoke products. printing is finished. No, it isn’t finished. It
is the winner and is likely to be so for From this a comprehensive range of has changed its focus away from the near
several years. I can hear roars of protest road-signs and barrier systems have photographic quality of many graphics
from digital equipment suppliers but that evolved: all designed application that anybody who can afford a
is the view of someone who has both with the same basic elements. In every digital printing machine can achieve, to
processes and selects the one most case the aim of Quazar is to produce premium applications where the skill of
suitable for the application. For products that exceed the working the screen printer is needed.
companies who want to get into screen requirements of their customers. The The simple fact is that the spread of
printing to share the advantages of combination of specialised reflective applications has reduced considerably but
having a wider production spectrum they substrates, innovative mechanical design those left are highly profitable. You can
will find equipment is competitively priced and the ability to print highly resistant ink ignore the unique selling point and stay
as new and even more so used. systems with the screen printing process with the crowd if you wish. The measure
Quazar International is an example of a make Quazar International leaders in this is when your screen printed chip and pin
company who has developed a niche area of signage. card is refused in the machine, then it is
market in easily transportable road sign As with so many screen printing too late. llll
Visit us at www.spdi-online.com October 2009 l SCREEN PROCESS AND DIGITAL IMAGING 13
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