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Product Review
Culti-Cave a success at GLEE Vital Earth launches
N
ew from the makers ‘Chicken Poo’ fertiliser
of the Tidy Tent,
Culti-Cave announced at
GLEE for the first time is a O
rganic, peat-free compost
manufacturer, Vital Earth,
great alternative to a whose well-established green
greenhouse but at a credentials are based on a core
fraction of the cost. range made from recycled garden
Culti-Cave is a waste, is now entering the organic
transparent grow-house fertiliser market with a natural
that offers masses of recycled chicken manure product,
space for growing all sourced exclusively from British
types of plant, from the free range hens. Strikingly and
long and the short to the tall. With a length of 200cm x 80cm deep and a aptly named ‘Chicken Poo’, it has
height of 167cm (nearly five and a half feet in old money) there’s plenty of been rigorously researched with
room for tomato plants, cucumbers, melons or strawberries to spread and consumers proving its appeal to gardeners. It can be used as a fertiliser with
grow in two grow bags. It also helps to give the gardener’s crops protection wholly natural ingredients and is ideal for all kinds of vegetables, fruit,
from the elements and disease such as blight. If more space is needed it’s flowers, trees and shrubs, Vital Earth ‘Chicken Poo’ contains all the essential
no problem – Culti-Cave is completely modular. Two or more units just zip plant nutrients, all naturally derived.
together and extend the size. The product is supplied in tub form for easy use and storage and comes in a
Simply attached to a wall, shed or fence, or installed free standing with 10 litre size with an rrp of £7.99. Launched at GLEE Vital Earth managing
optional pegs and guy ropes. Culti-Cave is not just voluminous it’s UV (Ultra director, Steve Harper said, “This is very exciting for retailers and consumers.
Violet) stable for longevity, has a sewn in groundsheet to stop slugs, insects Using our established reputation for well-presented green agenda products,
and other garden pests and offers the ideal in humidity and growing we are now opening up the fertiliser category to the Vital Earth approach.
conditions. Ventilation and access is easy with the zipped front and rear Recycled chicken manure is a well-accepted type of general-purpose
door panels. What’s more, Culti-Cave is safe, easy to assemble and easy to fertiliser and by ensuring a free range source we are adding a whole new
take down and pack away. appeal. Add to that a striking and uniquely engaging style of presentation,
Culti-Cave offers gardeners and growers a clever, lower cost alternative to a applauded by consumers in qualitative research and we know we have
green house and greater versatility than smaller grow houses. There are another winner for the garden market.”
excellent margins for retailers.
a77 Tidytent a77 Vital Earth
a77 01525 382938 a77 01335 300355
a77 www.tidytent.com a77 info@vitalearth.tv
Miracle-Gro Patch Magic
wins Best New ‘Garden Care’ product at GLEE.
It continues to care for the seeds, providing them
with nutrients and holding water right next to the
seed. This improves establishment offering a
patching mix that really works.
As a result Miracle-Gro Patch Magic! promises 50%
thicker grass with just half the water. Best of all, the
protective coir layer changes colour when it dries
out so that everyone knows when the Patch Magic!
grass seedlings needs more water. Three pack sizes
are available:- a 750gm golden shaker jar that
treats up to 10 patches (Suggested retail price
£9.99) , a 1.5kg bag to treat 20 patches (SRP
£15.99) and a 3.6 kg bag to treat up to 16 sq. Asked if this could be a problem for the UK launch
metres (SRP £24.99). The GLEE judges, Caroline in 2010, Scotts CEO, Jim Hagedorn said, “Our
Owen, MD of Scotsdales Garden Centre and Lloyd product launch in the US led to a more than 70 per
Taylor, Gardening Buyer at Wilkinsons agreed: cent increase in consumer purchases of lawn
“Miracle-Gro Patch Magic has fresh, bold packaging patching products, so we’re expecting great results
that showcases an innovative new product. It is really from the UK too. We are building a new
M
iracle-Gro Patch Magic™, judged at GLEE consumer focused, with easy to understand production facility as we speak and we are
as first prize winner in the best new ‘Garden instructions. The product also offers excellent value for confident that the expanded manufacturing
Care’ category, is a revolutionary new combination money, plus the consumer guarantee adds capacity will allow EZSeed and Patch Magic to
of grass seed, feed and coir that provides startling confidence in purchase decision.” At the show Martin continue to be important product offerings for
results anywhere – even on concrete. It’s the only Breddy, General Manager of Scotts Miracle-Gro in the Scotts Miracle-Gro for years to come."
patching mix that takes care of the seed so anyone UK confirmed that the launch of Patch Magic would
can grow thick, beautiful grass anywhere – be supported with a £1 million TV advertising
satisfaction guaranteed. campaign. He said, “We will try to mirror the hugely
The unique compressed and dried coir material successful launch of this product in the US under the
absorbs water like a sponge, expanding instantly Scotts EZSeed brand name. There they had to scale a77 Scotts Miracle-Gro Company
and changing colour to show it is surrounding each back the advertising, because huge consumer a77 01483 410334
seed in a dark, moist, protective layer. demand was exceeding the potential supply.” a77 www.scotts.com
6 GCUOCTOBER 2009
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