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Product Review
Westland Brings Gar
I
nnovation and quality form the heartbeat of all
Jamie Robinson, Westland’s technical director, Go Organic
Westland Horticulture products. Here are a few of
explains: “This improved labelling system offers
the groundbreaking gardening solutions the
consumers further information at point of purchase ‘Growing your own’ just got easier with the new
company’s offering for 2010.
so they can make an informed choice. organic Instant Potato Planter and 20L organic
Vegetable Growing Compost Mini Bale.
Partner For Life
These products are ideal for anyone growing
vegetables for the first time.
As soon as a seed is
sown, the compost
used determines
how it is going to
perform.
Compost is the
essential life support
for plants and only by giving them the best nutrients,
through every stage of development, will they reach
“We’re in a very unique position as our strict quality
their full potential.
controls enable us to carry out this initiative and we
can ensure that every bag of compost is consistent in
To ensure that every gardener gets the best growing
outstanding performance and content.”
results Westland has created the Life Partner For
Plants initiative. This campaign stresses the
The Best Start In Life
importance of starting off with precisely the right
compost for the seed, seedling or plant.
Westland offers their
Keith Nicholson, head of marketing for Westland
best seed-sowing
Horticulture said: “As the plant passes through its life
medium with the
stages, from a seed or cutting to maturity, its
launch of Surestart
nutritional demands change. Our composts are
Seed & Cutting Resolva 24H Goes Beyond Expectations
specially made so every plant becomes the strongest,
Compost.
healthiest plant possible at every life stage.”
The 2009 season has been amazing for Resolva 24H.
Improving seed Sales have been exceptional and the marketing
germination up to campaign won two prestigious awards at GIMA. To
25%, using natural date it’s the biggest growing weed killer brand. GfK
plant extracts, this figures released during May revealed that sales of
product offers the best Resolva 24H have grown by 129%, going beyond all
start for seeds, expectations.*
improving aeration and
drainage, and includes
a unique formulation to
release nutrients when required.
Going Back To Nature
Increasingly gardeners are seeking a natural way of
growing plants, fruits and vegetables. As a result,
the Earth Matters range has expanded to cover
growing, feeding, control and protection.
Homeowners instantly engaged with the brand
when it aired on the small screen during April and
sales increased by 500% year on year according to
Our packaging equips users with invaluable
some customer EPOS figures. The cheeky weed
knowledge and understanding of the vital role
characters will be back again in 2010 in a £1m TV
played by compost at each of these stages.
campaign.
Keith Nicholson, said: “There’s nothing on the
Consumers Make Educated Choice
market that competes with Resolva 24H due to the
unique diquat and glyphosate mixture. Its success is
Westland’s new labelling initiative enables
really down to the fact that it delivers on its promise
consumers to know exactly what’s in the compost
of performance and speed to consumers”
with the inclusion of key ingredients and nutrients
levels, giving them the reassurance of the consistency
*GfK, Total market data, Sales Value, Weedkillers
and quality of the product.
report year to date May 2009.
10 GCUOCTOBER 2009
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