leader | five
leader
National Customer Service Week – which runs from 5-11 October
Editor: Brian Wall this year – is now becoming something of an institution in the
editor@supportworld.co.uk
annual diary, with more and more organisations becoming involved.
Managing editor: Emma Spear
emma@supportworld.co.uk
The event began eight years ago, inspired by a small group of
Contributors: Howard Kendall
people who believed that highlighting ‘service’ would focus people’s
Rob Addy, Sally Smith
minds on what that word really means and then enouraged them to
Lead Designer: Windsor Print
deliver against that – rather than just engaging in ‘lip service’.
Production Ltd, Chris Mason
supportworld@windsor-print.co.uk
From fewer then 20 organisations taking part back in 2001, there
Sales: Rob Beswick are now thousands participating from all over the world. “Not bad,
sales@supportworld.co.uk
VICE!
considering this growth is primarily due to word of mouth,” says
Subscriptions:
the Institute of Customer Service (ICS), the not-for-profit body and
UK, £39/year, £69/two years
driving force behind the event.
Outside UK, £65/year,
“National Customer Service Week is designed to raise awareness
£115/two years
of customer service and the vital role it plays within an organisation,”
Published 6 times a year. Single
copies can be bought for £6.50
points out the ICS. It is also an opportunity to say a big thank you to
(includes postage & packaging those who work in customer service for a job well done.”
No part of this magazine may be
So what do these organisations do who take part in NCSW? Mainly,
reproduced without prior consent,
in writing, from the publisher
they host events in their workplace, which can be large or small,
©Copyright 2009 SDI
serious or fun, and held all through the week or just on one day…. It’s
up to each to decide what would best suit their organisation.
Articles published reflect the
Yes, we are in the midst of a recession and many businesses,
opinions of the authors and
are not necessarily those of the
battling to handle the day job, may be sceptical about getting
publisher or his employees. While involved themselves. Understandably, they will wonder what the
every reasonable effort is made
benefits might be to their business. Or they may just write the week
to ensure that the contents of
articles, editorial and advertising
THAN LIP SER
off as a waste of time. The ICS has a persuasive message to counter
are accurate no responsibility can
that reaction:
be accepted by the publisher for
“By supporting NCSW, you are showing your dedication and
errors, misrepresentations or any
support to customer service,” it points out. “By highlighting its value
resulting effects.
to your organisation, you send out a meaningful message to others.”
We welcome your correspondence SDI is, of course, passionate about customer service, too, and is
about this magazine. Please send
calling all IT service desks and support teams across the UK and
an e-mail to
editor@supportworld.co.uk.
Europe to get involved in IT Service Week, which runs from 5-9
E-mails may be considered
October 2009 alongside NCSW. www.sdi-e.com/it-service-week
for publication - please let us
explains everything you need to know.
know if you do not want your
SupportWorld is throwing its full weight behind IT Service
correspondence to be published.
Week and National Customer Service Week, because we believe
the promotion of service, within and without organisations, can
only be good for our industry. We also believe wholeheartedly in
the message both campaigns create through the thousands of
businesses globally that give so much in making sure it is a huge
success: namely, that pursuing good service delivery is fine; and
S
O MUCH MORE
pursuing very good service delivery even better. But, ultimately, the
pursuit of service delivery excellence is the highest goal of all.
brian wall | editor
recycle
When you have finished with
this magazine please recycle it.
august.september | 2009 SupportWorld
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