Guests on Location
Tauck is fortunate to have so
many great photographers among
its guests. Unlike most travel
companies, Tauck produces virtually
all of their brochures and marketing
materials in-house with a very talented
marketing and creative staff. Guests
and employees take the majority of
the photos they use and Tauck likes it
atÊ
theÊ
LondonÊ
TowerÊ
TheÊ
GlavinÊ
boysÊ
this way, because the shots are genuine
onÊ
TauckÊ
BridgesÊ
Ò CastlesÊ
&Ê
Kings:Ê
LondonÊ
toÊ
ParisÓ
and accurately reflect what the company
is offering.
HavingÊ
funÊ
withÊ
MozartÊ
Among the most important tools the Taucks
Budapest,Ê
Ê onÊ
ViennaÊ
Ò Warsaw,Ê
&Ê
PragueÓ
have to improve their tours are the comment
courtesyÊ
Ê Ê Ð
Ê
ofÊ
PhotoÊ
EllaynÊ
Smith
cards guests fill out at the end of each journey.
Every morning Tauck’s senior management
routes a summary of the comments fresh from
the active tours, so they can identify and respond
to any problems or areas of improvement as
quickly as possible. Even the chairman, Arthur
Tauck, still reads the comment card reports
religiously. The simple fact is, you can’t fix
something if you don’t know about it.
In addition to the comment cards, Tauck
treasures the thousands of letters, emails and
phone calls from around the world. Not only is
CruisingÊ theÊ LiÊ RiverÊ onÊ Ò China,Ê theÊ YangtzeÊ RiverÊ &Ê
it immensely satisfying to hear about the fruits
HongÊ KongÓ Ê ÐÊ PhotoÊ courtesyÊ ofÊ WendyÊ Glassner
of one’s labor, this close connection with their
guests provides a valuable feedback loop that the
Taucks use to tweak itineraries and
to create new ones.
EnjoyingÊ
RioÊ
onÊ Ò
EssenceÊ
ofÊ SouthÊ
AmericaÓ
Ê Ð Ê PhotoÊ
courtesyÊ
ofÊ
MarilynÊ
Haverson
JaipurÊ cobrasÊ onÊ Ò AÊ PortraitÊ ofÊ IndiaÓ Ê ÐÊ PhotoÊ
courtesyÊ ofÊ BruceÊ SheppÊ &Ê MargaretÊ Howard
Ê TheÊ
CardoneÊ
FamilyÊ
onÊ
Ò Tanzania:Ê
AÊ
69
GrandÊ
FamilyÊ
SafariÓ
Tauck_85th_pgs57-73_forWEB.indd 69 8/11/09 3:53 PM
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