TAUCK TODAY
I
ncreasingly, Tauck is serving guests who are more traveled than generations before them.
They seek experiences that go beyond sightseeing – travel that will enrich their lives as well
as their relationships with friends and family. They want to explore the nooks and crannies
of the world, experience authentic cultures and see unspoiled wilderness and wildlife.
Today, more than 70% of Tauck’s guests are on international trips, with more and more
of them looking for once-in-a-lifetime adventures to distant lands and exotic cultures.
Finding these gems is always challenging, but it’s what the Taucks love to do. So, since
the turn of the millennium, Tauck has increasingly focused on offerings to destinations
throughout Eastern Europe, China, Japan, Southeast Asia, India, Africa and South
America. This is a trend that Tauck believes is here to stay.
A second trend is the expansion of travel offerings that serve new market segments. The
first major new sub-brand in the history of the company was Tauck Bridges, launched in
2003. Dedicated to family travel, Bridges has been a great success and will continue to
expand. As this book is being published, Tauck is launching Tauck Culturious, targeted at
Boomers who are seeking active, more culturally immersive experiences in small groups.
Tauck will continue to serve new travelers with innovative products.
A long-standing tradition of giving back to the destinations and communities that have
been important in the history of the company is alive and well at Tauck. Examples of
treasures that must forever be protected are the UNESCO World Heritage Sites, some of
which are listed on the following pages.
One thing that will never change at Tauck is the importance of relationships. At the end of
the day, it is always the people behind a product, the people you share an experience with,
and the people you meet along the way that make all the difference in the world.
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