Tauck’s Seventh Continent
With the advent of the new Millennium – 75
years after the first Studebaker left New York
to see the beauties of New England – Tauck
had truly spanned the globe. It was fitting
that Tauck’s entrance into Africa coincided
with the company’s name change from
Tauck Tours to Tauck World Discovery.
Tauck developed its African itineraries
with the same planning, attention to
detail and singular pursuit of those special
“gems” to develop the Yellow Roads of Europe.
Scott Supernaw and Herbert Wiese arrived
in Nairobi, chartered a private plane and
visited over 50 safari camps before choosing
the six that Tauck would end up using in
East Africa. They had new, custom-designed,
September 11, 2001
four-wheel drive safari vehicles ordered and
When the morning sky of 9/11 was shattered
even arranged for the construction of a special
by terrorism, more than 8,000 Tauck guests
were “on the road.” Around the world Tauck
Tauck hot-air balloon to soar their guests
Directors jumped into action. They had the over the migrating herds of the Masai Mara
autonomy to reroute tours and to spend extra
Game Reserve. Unlike other travel companies,
money to help stranded guests get home. Tauck’s
this once-in-a-lifetime experience was included
call center handled 11,000 cancellations.
Although most travel companies issued credits
in the price of the safari.
for future travel, the Taucks chose to refund In 2001, the first year of its operations in
100% of the cancellations even though there was
Africa, Tauck was named “World’s Best
no contractual obligation to do so. It was simply
Tour Operator and Safari Outfitter” by
the right thing to do. It is always in a time of
crisis when a company shines brightest.
Travel + Leisure magazine.
September 11
Peter Tauck finishes the three-
Terrorists attack World Trade
year restoration and rebirth of
Center and Pentagon.
Aristotle Onassis’ Christina (See above story.)
First Annual Volunteer Day at
Valley Forge National Park for
employees and guests
44
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