One Family. One Company. One Passion.
I
n 1882 Herman Tauck arrived in New York City from Germany in search of
the American dream. His determination and values were passed on to his son,
Arthur Tauck, who would realize that dream. With ingenuity and an innovative
spirit, Arthur started Tauck Motor Tours, a travel company that would give birth
to a new industry.
The first tour, through the back roads of New England, was created by this 27-year-
old in 1925. It embodied the same successful formula still used by Tauck today:
Craft a life-enriching travel experience; provide it at a single all-inclusive price;
ensure that there is great value for money; and rely on the recommendations of
satisfied customers to build a following and grow the business.
Two elements that did change over the next 80-plus years – and three generations
of Taucks – were the scope of destinations served and the variety of modes of
travel used. Today Tauck delivers life-enriching travel experiences to every corner
of the globe, incorporating not only motor coaches, but also small cruise ships,
elegant riverboats, luxury trains, helicopters and more. What started as a New
England motor coach tour company has truly evolved into an extraordinary
global travel company.
The fourth generation of Taucks is now involved in the company. While
remarkable in any business, this seamless continuity across generations speaks
to shared vision and values.
Throughout its history, the concept of “family” at Tauck has gone far beyond
those sharing the surname to include hundreds of valued employees, and
hundreds of thousands of loyal guests.
This book tells the story of a unique American family company and celebrates a
passion for travel that will continue to inspire generations to come.
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