HUMAN-CENTRED DESIGN
AND ENGINEERING
WithanextensivecareerbackgroundatFord designwentontowintheJamesDysonProduct
andnowProgrammeLeaderoftheBScHonours DesignInnovationAwardatthe2007New
ProductDesignandRoboticsMikeBradleyhelps Designersshow,andthenthe2008James
studentsdevelopinnovativecommerciallyfocused DysonInternationalAward,whichisamongthe
designsthatultimatelymakepeople’s mostsought-afterdesignawardsintheworld.
livesbetter.
DuringhistimeatFordMike’sresearchintothe
“I encourage students to look at the relationship needsofolderdriversledtothedevelopmentofa
between the users of the technology and the suitforyoungerdesignersandengineerstowearto
technology itself – the domain between the experiencesomeoftheeffectsofageing,enabling
techy part and real people trying to achieve or themtohavegreaterempathyforuserswith
experience something.” differingneedstotheirown.AtMiddlesexhehas
beenabletocontinuethisresearch,helpingto
LastyearMikeandhiscolleaguesworked refineelementsofthecarsothattheybecome
withastudenttodevelopanilluminatedjacket moreaccommodatingtoolderusers.
forcycling,whichshowedthestatusoftherider–
whetheraccelerating,brakingorturning.The
The future is designed
When students and researchers across all of the
School’s four departments design new products they
put people first. Our laboratories are specially set up
for students to study how people engage with the
technology. Our researchers go into workplaces to
see how systems and products are used so they can
design appropriate solutions. Design does not
happen in isolation. Our product design and
engineering students have won award after award
because of this focus.
Engineering and Information Sciences 11
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