“THE DIFFERENCE BETWEEN A PRODUCT
IDEA WITH POTENTIAL AND ONE WHICH
WILL ULTIMATELY FAIL IS DOWN TO THE
DESIGNER’S CAREFUL CONSIDERATION AND
EMPATHY WITH THE POTENTIAL USER.”
Name: Mike Bradley
Position: Senior lecturer,
Product Design and Engineering
Research areas: Ergonomics, usability,
interaction design, older users, older drivers’
interaction with technology
10 Engineering and Information Sciences
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