NEW START // ISSUE 6 // 57

‘FAMILIES ARE BECOMING MORE AWARE OF DIY AND ALTERNATIVE FUNERALS WHILST SEEKING OUT A MORE PERSONAL APPROACH TO SAYING GOODBYE TO THEIR LOVED ONES.’

expensive coffin is ordered to show how much they cared. Families are swept along in their grief with no concern of spiralling funeral costs and aren’t made aware of the alternative options that are available to them.

‘I feel that life should be celebrated and a person’s personality should be reflected beyond their last breath. The traditional coffin in various shades of brown is the only option ever offered. People just accept the few choices that are given to them without question and I want to show them that there are alternatives.

‘I want to offer unique designs and also be able to design whatever people require, at the same time as making them a totally environmentally friendly product. Everyone is an individual and I feel this should continue to be reflected when people are planning a funeral.’

Having originally found the funeral industry to be

a ‘completely closed shop’ with the larger funeral directors having a monopoly on the market, Sharron feels that consumers will begin to challenge those in the industry who were previously unwilling to change or accept new products.

She said: ‘People are becoming more aware of the effect we are having on the planet. Green burials are becoming more popular with trees planted to mark graves rather than headstones.

‘Families are becoming more aware of DIY and alternative funerals whilst seeking out a more personal approach to saying goodbye to their loved ones. By being open minded and daring to be different, it can result in a more personal service that the family can be part of.’

Sharron hopes her personal approach to bereavement will add a sense of humour without demeaning the loss of a loved one.