NEW START // ISSUE 6 // 39
‘THE ECONOMIC
SITUATION DOESN’T
APPEAR TO HAVE
AFFECTED BUSINESS
TOO MUCH. IF
ANYTHING, PEOPLE
ARE LOOKING TO SET
UP THEIR OWN
BUSINESSES IF THEIR
JOBS AREN’T SECURE.’
CARLA CANNON
Patrick said: ‘One of the UK’s largest car ‘With SMEs, it’s important that they know exactly
dealership networks asked us to cater for over how their budget should be spent. The research
1,000 people in a single day. If that wasn’t and marketing we provide enable businesses to
enough, all the food had to be 80’s themed and see what they should be doing, what they should
delivered to 10 different locations across Scotland be cutting back on and even to identify possible
- all within 90 minutes. areas that could be taking advantage of.’
‘It took a lot of planning, but we pulled it off. Carla has seen an increase in clients looking for
Their only complaint was that there was too much competition research and customer satisfaction as
food, which is the kind of complaint we like to more companies put an increased effort into
hear.’ retaining current clients.
As ever, Patrick is passionate about his sales and And as with many businesses, Carla has been
marketing activities with many more PR stunts and looking into diversifying and adding to what her
competitions planned for 2009. He’ll be visiting company currently offers.
New Start Scotland for inspiration.
She said: ‘We have been focussing on developing
He added: ‘I always find New Start Scotland to be our service offerings and establishing flexible
a great event with plenty of prospects for business. packages for different requirements and budgets.
It’s also a great place to network, particularly We’ve also got a new website launching soon.
considering the calibre of businesses that exhibit
and attend.’ ‘Our consultancy service has proved a popular
option as many business owners find themselves
working in their business and not working on it,
CARLA CANNON - WYN RESEARCH which is vital to progressing and taking business
The past three months have proved a busy time to the next level.
for Carla Cannon and her new business Wyn
Research. Despite the economic downturn, the ‘There’s too much doom and gloom just now but
firm’s turnover has been constantly increasing - opportunities are out there. New Start Scotland is
doubling from October to December. a great opportunity to bring support for
entrepreneurs under one roof. I’m looking forward
Carla said: ‘The economic situation doesn’t to the seminars and getting to meet people that
appear to have affected business too much. If may be able to assist me in my business.’
anything, people are looking to set up their own
businesses if their jobs aren’t secure.
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