NEW START // ISSUE 6 // 19
GUY RIGBY
to potential investors. You should also consider
finding a mentor or non-executive director-
someone who has been there or done it before.
There are a number of potential sources of
funding for SMEs to consider including: banks,
asset based lenders, business angels, or family
and friends. For more established businesses GUY’S TOP TIPS WHEN PITCHING
venture capital may be available. FOR FUNDING:
Raising finance is not easy, so you may need
professional help and advice. Whatever happens,
a35 Identify the purpose and benefits of the
don’t let your advisers write the plan. It’s your
required investment
baby and you need to understand every word and
a35 Be specific about how the monies will be
every figure, even if you have enlisted external
used and how your investors and
help.
lenders will get their money back
a35 Quantify the potential of the
Good luck!
opportunities available to the business
guy.rigby@smith.williamson.co.uk
a35 Provide forecasts to cover at least the
next three years, together with clear
objectives and milestones
Disclaimer - By necessity, this briefing can only
a35 Ensure that your forecasts are based on
provide a short overview and it is essential to seek
realistic assumptions
professional advice before applying the contents
of this article. No responsibility can be taken for
any loss arising from action taken or refrained
from on the basis of this publication.
‘HAVING THE RIGHT STRATEGY IS
THE FIRST STEP. GOOD IDEAS ARE
TWO A PENNY, BUT YOU NEED TO
ENSURE THAT THEY SUIT THE
MARKET AND THAT YOU HAVE THE
RIGHT TOOLS AND MANAGEMENT
TO SUCCEED.’
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