CIM CHARTERED
Postgraduate Diploma in Marketing
The Professional Postgraduate Diploma is the final CIM challenge. The course is intended for
marketers at higher middle and senior management though not all candidates taking this qualification
will have reached this level. The Chartered Postgraduate Diploma has 2 Stages: Stage 1 which
comprises four modules and leads to the Professional Postgraduate Diploma and then an optional
Stage 2 which comprises an 18 month work-based project and leads to the Chartered Diploma.
EntRY cRitERiA
A Bachelors or Masters degree in business or marketing (or an equivalent qualification) where a minimum of half
of the credits come from marketing oR A range of experience working at Senior Marketing Management level that
has provided potential delegates with the ability to evidence that they can meet the learning outcomes of the CIM
Professional Diploma in Marketing. For direct entry onto Stage 2 of the Chartered Postgraduate Diploma (in order to
gain the Chartered Diploma) entrants will need to satisfy both elements of the criteria or have the old Postgraduate
Diploma and 6 + years’ experience at management level.
couRsE DuRAtion
The time taken to complete the course depends on when you start. The Programmes commence in January, July and
September. Stage 1 takes between 12 and 18 months. Stage two takes 18 months.
AssEssMEnt
The Chartered Diploma is assessed by a combination of examination and work based assignments. Stage 2 is
assessed by dissertation. Delegates may elect to study by distance learning or upgrade to Executive Weekends or
Saturday Seminars depending upon the desired location.
suPPoRting MAtERiALs in ADDition to tHE cMc stuDY PAck
Delegates receive:
• Text books, study materials • Regular email updates • Online tutorials • Specialist micro websites
couRsE contEnt
Stage 1 has 4 modules and will give you the Professional Postgraduate Diploma:
EMERging tHEMEs (10 cREDits)
Delegates will critically evaluate the impact of a range of new and emerging themes on marketing, business
organisations and the changing marketing environment. By the end of the module, delegates will be able
to demonstrate an ability to recognise the strategic importance of key themes, and to consider how best to take
them into account when developing and implementing marketing strategies. Finally, delegates will have established
strategies and mechanisms for anticipating future trends and emerging themes.
AnALYsis & DEcision (20 cREDits)
This module prepares delegates to undertake a strategic audit of the organisation in order to assess its ability to
deliver its business and marketing strategy, and to make strategic choices and decisions based on that audit
within the context of a dynamic global market place. The module focuses on the tools for strategic decision making of
this type including financial and risk analysis for each decision.
MARkEting LEADERsHiP & PLAnning (20 cREDits)
The focus of this module is on developing and delivering strategic marketing plans to support the organisation’s value
proposition (not just the marketing function). In order to deliver effective plans, delegates must recognise the need to
deliver sophisticated change management programmes. This will require delegates to consider the reasons for change
and the types of change management plans that should be put in place. Delegates will demonstrate an understanding
of the leadership issues required to execute such change.
MAnAging coRPoRAtE REPutAtion (10 cREDits)
The module looks at the nature and characteristics of reputation management, and at managing the dimensions of an
organisation’s reputation. It also examines the methods of developing effective corporate communications.
24 | CMC 2009